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Consumer Research
Primary ResearchSubscribe TodayThe Parks Points newsletter features all aspects of our research, including smart home, IoT devices, entertainment and digital media, security, energy, health, and consumer data. Subscribe Now | Smart Watch and Beyond: New Mobile ExperiencesDownload Table of Contents (PDF) About the Research Previous Research 360 View: CE Adoption & Trends (Q1/15) 2014 Holiday Purchase Intentions (Q4/14) Wearable Computing: Fitness and Health in Style (Q3/14) 360 View: Health Devices and Services for Connected Consumers (Q3/14) 360 View: Mobility and The App Economy (Q2/14) Key Findings Industry Insight Recommendations Smart Watch Adoption & Purchases: Smartphone, Tablet, and Smart Watch Ownership (2009 - 2015) Smartphones, Tablets, and Smart Watches Purchased in the Last 12 Months (2007 - 2014) Smart Watches: Holiday Purchases as % of Annual Purchases (2013 - 2014) Smart Watch: % Receiving Device as a Gift (2013 - 2014) Smart Watch: Average Price Paid (2013 - 2014) Smart Watch Purchase Location in Year (2013 - 2014) Smart Watch: Top Purchase Considerations (Q1/15) Triggers to Purchase Smart Watch (2013 – 2014) Smart Watch: Reason to Purchase (2013 - 2014) Brand of Smart Watch Purchased (2013 - 2014) Smart Watch: Location of Purchase (2013 - 2014) Demand for Smart Watches and Purchase Preferences: Future Intention to Purchase a Smart Watch (2014 - 2015) Smart Watch Purchase Intention by Mobile Device Ownership (Q1/15) Smart Watch Intenders by Mobile OS (Q1/15) Anticipated Expenditure on Smart Watches (Q1/15) Smart Watch Activities (Q1/15) Using a Smart Watch to Track Fitness Activities by Gender (Q1/15) Using a Smart Watch to Check Stock Quotes by Gender and Income (Q1/15) Expected Smart Watch Activities by Anticipated Expenditure (Q1/15) Attitudes Towards Smart Watches (Q1/15) Attitudes about Smart Watches by Anticipated Expenditure (Q1/15) Attitudes about Smart Watches by Gender (Q1/15) Publish Date: 2Q 2015 Slides: 48 Authored By: Yilan Jiang - Senior Director of Consumer Analytics John Barrett - Director of Consumer Analytics Renee Holloway - Senior Research Analyst David Mitchel - Research Analyst Jennifer Kent - Vice President, Research Harry Wang - Senior Director of Research
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