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Consumer Research
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Download Table of Contents (PDF) About the Research Previous Research 360 View: CE Adoption and Trends (Q2/15) 2014 Holiday CE Purchase Intentions (Q4/14) Optimizing Retail Channel Results (Q3/14) The Evolving Market for Streaming Media Devices (Q2/14) Key Findings Industry Insight Recommendations Overview of Streaming Media Device Adoption: Streaming Media Device Adoption (2010 - 2015) Streaming Media Device Adoption by Age (2011 - 2015) Most Used Streaming Media Devices (2014 - 2015) Streaming Media Device Purchases: Annual Purchase Rate of a Streaming Media Device in the Year (2008 - 2014) % of Total 2014 CE Device Purchases Occurring During Holiday Season (Q1/15) Average Sales Price of Streaming Media Devices Purchased in the Year (2008 - 2014) Streaming Media Device Purchase Location: Online Purchases vs. Retail Purchases (2012 - 2014) Streaming Media Devices: Top Five Store Purchase Locations in Year (2013 - 2014) Streaming Media Devices: Top Five Brands Purchased in Year (2010 - 2014) Reasons to Purchase a Streaming Media Device (2013 - 2014) Trigger to Purchase a Streaming Media Device (2013 - 2014) Future Intention to Purchase a Streaming Media Device (2013 - 2015) Future Intention to Purchase a Streaming Media Device by Age (Q1/15) Purchase Patterns by Device: % of 2014 Streaming Media Device Buyers that Bought During the Holiday Season (Q1/15) % Paying Specified Price for Streaming Media Device (Q1/15) Streaming Media Devices: Type of Purchase (Q1/15) Reason for Purchasing Streaming Media Device (Q1/15) % Purchasing Streaming Media Device Online (Q1/15) Streaming Media Devices: Retail Channel (Q1/15) Top Purchase Consideration for Streaming Media Devices (Q1/15) Usage Patterns: Video Consumption on TV Set by Source and Ownership of Streaming Media Device (Q2/15) Video Consumption on TV Set by Source and Pay-TV Adoption (Q2/15) Streaming Media Devices: Average Monthly Expenditure on Media by Pay-TV Service Subscription (Q1/15) Video Consumption on TV Set by Source and Number of Streaming Media Devices Owned (Q2/15) Average Monthly Expenditure on Media by Number of Streaming Media Devices Owned (Q1/15) Digital Media Activities by Most-Commonly Used CE Devices (Q1/15) Intention to Engage in Digital Media Activities on Connected CE Device by Current Engagement in Activity (Q1/15) Average Monthly Cost of Media by Most-Commonly Used CE Devices (Q1/15) Methods of Controlling Connected CE Devices (Q1/15) Streaming Media Devices and Other Connected CE Devices: Most Used Connected CE Device (Q1/15) Most Used Connected CE Device by Age (Q1/15) Most Used Connected CE Device by Education (Q1/15) Most Used Connected CE Device by Income (Q1/15) Digital Media Activities by Most Used Connected CE Device (Q1/15) Average Monthly Expenditure on Media by Most Used Connected CE Device (Q1/15) Additional Research from Parks Associates Publish Date: 2Q 2015 Slides: 65 Authored By: John Barrett - Director of Consumer Analytics Barbara Kraus - Director of Research Yilan Jiang - Senior Director of Consumer Analytics David Mitchel - Research Analyst
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