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Consumer Research
Primary ResearchSubscribe TodayThe Parks Points newsletter features all aspects of our research, including smart home, IoT devices, entertainment and digital media, security, energy, health, and consumer data. Subscribe Now | Streaming Video Products: Driving AdoptionDownload Table of Contents (PDF) Key Questions Answered Survey Methodology COVID-19 and Survey Timeline Executive Summary Industry Insight Adoption of Streaming Video Products (2018-2020) Primary Streaming Device (Q1/20) Familiarity with TV Features (2019-2020) Top 5 Device Features for Streaming Video Products (Q1/20) Most Commonly Used Major Platform (Q1/20) Features Preferred for Smart TVs over SMPs (2018 - 2020) Intention to Purchase Products in Next 12 Months (2015 - 2020) How Consumers Subscribe to Services (Q1/20) Consumers Subscribing Through Aggregators By Platform (Q1/20) The Streaming Media Market Traditional Pay-TV vs. OTT Subscriptions (2017-2020) Use of Devices for Watching Video (Q1/20) Ownership of Any Internet-Connected Streaming Video Products (2012-2020) Adoption of Streaming Video Products (2018-2020) Primary Methods of Streaming Online Videos (2019 - 2020) Most Commonly Used Streaming Video Products (2018 - 2020) Most Commonly Used Major Platform (Q1/20) Adoption of Streaming-Capable Platforms (Q1/20) Smart TV and Streaming Media Players: Brand Adoption and Competitive Factors Most Commonly Used TV Model (Q1/20) Smart TV Operating System Most-Commonly Used Streaming Media Player Among Owners (2014 - 2020) Most Commonly Used Streaming Media Player Model Roku TV Models Amazon Fire TV Apple TV Overlap of Smart TV & Streaming Media Player Ownership (2017-2020) Perceptions of Streaming Media Players vs Smart TVs (Q1/20) Features Preferred for Smart TVs over SMPs (2018 - 2020) Features Preferred for SMPs Over Smart TVs (2018 - 2020) Ranking of Major Streaming Media Player Brands by Usability Factors (Q1/20) Consumer Purchasing Behaviors and Purchase Intentions Intention to Purchase Products Capable of Streaming Video in Next 12 Months (2015 - 2020) Entertainment Product Purchase Intention Among Those Impacted By COVID-19 (Q1/20) Streaming Video Products Purchased in the Prior 12 Months (2015 - 2020) Streaming Video Products: Top Five Brands Purchased in Year 2019 (Q1/20) Product Purchase Type (Q1/20) New Product Owners Receiving Product as Gift (Q1/20) Age of Replaced Streaming Video Products (Q1/20) Streaming Video Product Purchase Channels (Q1/20) Streaming Video Products: Purchase Process from Big-Box Retailers (Q1/20) Product Feature Familiarity, Adoption and Importance Familiarity with TV Features (2019-2020) Top 5 Device Features for Streaming Video Products (Q1/20) Device Features for Streaming Video Products, Cont’d (Q1/20) Key Features When Buying Current Smart TV (Q1/20) Key Features Desired When Buying Streaming Media Player Important Features When Buying Current Gaming Console (Q1/20) Purchase Considerations for Smart TVs, Streaming Media Players, and Gaming Consoles Top 5 Purchase Considerations for Future TV (Q1/20) Screen Size of Thin Panel TVs (2013-2020) Size of Thin Panel TV (Q1/20) Top Purchase Considerations for Next TV Among Households with Children (Q1/20) Top Purchase Considerations for Next TV by Household Income (Q1/20) Top Purchase Considerations for Next TV Purchase by Age Group (Q1/20) Top Purchase Considerations for Next Streaming Media Player (Q1/20) Top Purchase Considerations for Next Streaming Media Player Among Households with Children (Q1/20) Top Purchase Considerations for Next Gaming Console (Q1/20) Top Purchase Considerations for Next Gaming Console Among Households with Children (Q1/20) Impact of Streaming Video Product Adoption on Service Subscriptions Weekly Average Video Consumption by Distribution Sources (2010 - 2020) Average Weekly Hours Spent on Activities Using Most Used Streaming Video Products (Q1/20) Importance of Platform Availability When Selecting OTT Service (Q1/20) Importance of Platform Among US Broadband Households Importance of Platform Among Device Owners How Consumers Subscribe to Services (Q1/20) Consumers Subscribing Through Aggregators By Platform (Q1/20) Gaming Platforms Used (Q1/20) Hours Per Week Spent Gaming On Select Platforms (2019-2020) Appeal of Game Subscription Service Among Device Owners (Q1/20) Average Monthly Expenditure on Video Entertainment (2019-2020) Appendix Publish Date: 2Q 2020 Slides: 74 Authored By: Kristen Hanich - Director of Research Yilan Jiang - Senior Director of Consumer Analytics Xiaofan Tan - Consumer Insights Analyst II
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