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Consumer Research
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Download Table of Contents (PDF) Consumer Analytics: Home Energy Management Track Executive Summary Industry Insight Key Findings and Market Impact Energy Saving Actions Taken Over the Past 12 Months (Q4/16) Energy Behavior Segments (Q4/16) Energy Bill Segment (Q4/16) Parks Associates Technology Adoption Segments Time-of-Use Familiarity High Familiarity with Energy Programs Offered (2014 - 2016) Familiarity with TOU Plans (2014 - 2016) Familiarity with TOU Plans by Energy Behavior Segment (Q4/16) Familiarity with TOU Plans by Technology Adoption Segment (Q4/16) Familiarity with TOU Plans by Energy Bill Segment (Q4/16) Time-of-Use Tariffs Time-of-use Tariff Preference (Q4/16) Time-of-use Tariff Preference by Familiarity with TOU Plan (Q4/16) Time-of-use Tariff Preference by Energy Behavior Segment (Q4/16) Time-of-use Tariff Preference by Technology Adoption Segment (Q4/16) Time-of-use Tariff Preference by Energy Bill Segment (Q4/16) TOU Tariff Preference by Age, Gender, Household Income, & Education (Q4/16) TOU Preference by Home Type, Population Density, & Ethnic Heritage (Q4/16) TOU Preference by Attitudes about Lifestyle and Technology (Q1/17) No Risk Option Reason for Not Choosing Variable Rate Plan (Q2/13) No-risk Trial Plan Preference (Q4/16) Potential TOU Reach with Risk-Free Trial (Q4/16) Potential TOU Reach with Risk Free Trial by Energy Behavior Segment (Q4/16) Potential TOU Reach with Risk Free Trial by Technology Adoption Segment (Q4/16) Potential TOU Reach with Risk Free Trial by Energy Bill Segment (Q4/16) Peak Period Preference Desired Time for Peak Rates (Q2/13) 3-hour vs. 6-hour Peak Period Preference (Q4/16) 3-hour Peak Period Preference by Energy Behavior Segment (Q4/16) 6-hour Peak Period Preference by Energy Behavior Segment (Q4/16) 3-hour Peak Period Preference by Energy Bill Segment (Q4/16) 6-hour Peak Period Preference by Energy Bill Segment (Q4/16) 3-hr vs. 6-hr Peak Period Preference by Age, Gender, Income, & Education (Q4/16) Behavioral Impact of TOU Planned Behavioral Impact of Time-of-use (Q4/16) Planned Behavioral Impact of Time-of-use by Energy Behavior Segment (Q4/16) Planned Behavioral Impact of Time-of-use by Technology Adoption Segment (Q4/16) Planned Behavioral Impact of Time-of-use by Energy Bill Segment (Q4/16) Impact of TOU on Intent to Purchase Smart Products Intention to Purchase Smart Products for TOU (Q4/16) Intention to Purchase Smart Products for TOU by Familiarity with TOU Plan (Q4/16) Intention to Purchase Smart Products for TOU by Energy Behavior Segment (Q4/16) Intention to Purchase Smart Products for TOU by Technology Adoption Segment (Q4/16) Intention to Purchase Smart Products for TOU by Energy Bill Segment (Q4/16) Intention to Purchase Smart Products for TOU by Age, Gender, Income, & Education (Q4/16) Intention to Purchase Smart Products for TOU by Children at Home, Marital Status, Region, & Home Size (Q4/16) Intention to Purchase Smart Products for TOU by Residence Type, Population Density, & Ethnic Heritage (Q4/16) Appendix Publish Date: 3Q 2017 Slides: 63 Authored By: Tom Kerber - Senior Director, IoT Strategy and Custom Research Yilan Jiang - Senior Director of Consumer Analytics Patrice Samuels - Sr. Manager, Market Research Katherine Li - Data Analyst David Mitchel - Research Analyst
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