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Primary ResearchSubscribe TodayThe Parks Points newsletter features all aspects of our research, including smart home, IoT devices, entertainment and digital media, security, energy, health, and consumer data. Subscribe Now | Video Doorbells and Smart Cameras: Purchasing, Use, and Business ModelsDownload Table of Contents (PDF) Executive Summary Smart Camera Ownership Smart Video Doorbell Adoption Video Product Familiarity and Perceived Value Smart Camera Owners or Intenders by Demographics Smart Video Doorbell Acquisition Method Smart Camera Acquisition Method Triggers for Purchasing a Smart Video Doorbell Triggers for Purchasing a Smart Camera Video Doorbell Brand Purchased Smart Camera Brand Purchased Market Awareness, Perception and Adoption Smart Home Devices Surveyed (Q4 2022) Smart Home Device Ownership Smart Video Doorbell Adoption Top 5 Smart Home Device Adoption Smart Camera Ownership Smart Camera or Smart Video Doorbell Ownership Average # of Networked Cameras and Smart Video Doorbells Owned Would Owners of Smart Video Doorbells and Cameras Purchase The Products Again? Net Promoter Scores: Smart Camera & Smart Video Doorbell Theory of Relevancy Smart Video Doorbell: Familiarity, Perceived Value, and Affordability Smart Camera: Familiarity, Perceived Value, and Affordability Smart Camera Smart Video Doorbell Purchase Intention: Smart Video Doorbell & Smart Camera Smart Video Doorbell Owners or Intenders by Demographics Smart Video Doorbell Owners or Intenders by Housing Factors Smart Camera Owners or Intenders by Demographics Smart Camera Owners or Intenders by Housing Factors Purchases, Brands, and Pricing Smart Video Doorbell: Device Purchases Video Doorbell Brand Purchased Video Doorbell Brand Considered Smart Camera Purchases Smart Camera Brand Purchased Smart Camera Brand Considered Average Selling Price: Smart Video Doorbell & Smart Camera Buyer’s Journey: Triggers, Channels, and Install Smart Video Doorbell Acquisition Method Smart Camera Acquisition Method Smart Video Doorbell & Smart Camera: Channel Purchase Location (2015 - 2022) Smart Video Doorbell: Type of Purchase Smart Camera: Type of Purchase Smart Video Doorbell & Smart Camera: Reason for Replacement or Upgrade Smart Video Doorbell & Smart Camera: Individual Purchases vs. Bundle Smart Video Doorbell & Smart Camera: Bundle Purchase In Addition to Original Plan Reason for Owning Only One Smart Camera Triggers for Purchasing a Smart Video Doorbell Triggers for Purchasing a Smart Camera Factors Influencing Smart Video Doorbell Brand and Models Factors Influencing Smart Camera Brand and Models Smart Video Doorbell & Smart Camera: Installation Method User Experience: Controls and Use Cases Primary Control Method of Smart Video Doorbell Primary Control Method of Smart Camera Smart Camera: Area of Installation Smart Camera: Area/Person Monitored Area/Person Monitored by Smart Camera Installation Location Smart Video Doorbell: Area/Person Monitored Business Models: Video Storage & Home Security Smart Video Doorbell: Video Storage Smart Camera: Video Storage Smart Video Doorbell: Access Time to Free Video Storage Smart Camera: Access Time to Free Video Storage Smart Video Doorbell: Monthly Fee for Video Storage Smart Camera: Monthly Fee for Video Storage Security Solution Adoption Paid Security Device Adoption Paid Services for Video Doorbells Paid Services for Network Cameras Devices Acquired as Part of System, by Installation Method Devices Added After Security System Installation by Installation Method Interest in Security System Add-on Service Top Desired Features For Security System Demand for New Features Smart Video Doorbell & Smart Camera: Apple HomeKit Secure Video Usage Preferred Features for Future Smart Video Doorbell Purchase Preferred Features for Future Smart Camera Purchase Smart Video Doorbell: Preferred Type of Recording Smart Camera: Preferred Type of Recording Smart Video Doorbell: Importance of AI Capabilities Smart Camera: Importance of AI Capabilities Preferred Pricing Model for Smart Video Doorbell AI Capabilities Preferred Pricing Model for Smart Camera AI Capabilities Appendix Publish Date: 1Q 2023 Slides: 76 Authored By: Jennifer Kent - Vice President, Research Yilan Jiang - Senior Director of Consumer Analytics Yuting Mu - Consumer Insights Analyst I Sharon Jiang - Consumer Insights Analyst II
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