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Consumer Research
Primary ResearchSubscribe TodayThe Parks Points newsletter features all aspects of our research, including smart home, IoT devices, entertainment and digital media, security, energy, health, and consumer data. Subscribe Now | Adoption and Consumer Habits for vMVPD ServicesDownload Table of Contents (PDF) Consumer Adoption of Video Services Pay-TV and OTT Service Subscription Penetration (2011 - 2019) Pay-TV and OTT Service Subscriptions (2014 - 2019) OTT Service Subscriptions (2012 - 2019) Online Pay-TV Service Adoption (2017 - 2019) vMVPD Service Subscription (2016 - 2019) Penetration of Premium Channels by Pay-TV Service (Q3/19) Premium OTT Service Penetration by Pay-TV Service (Q3/19) OTT Service Use by Pay-TV Service (Q3/19) Pay TV Adoption by Demographics Demographics Breakdown of Pay-TV Service Subscribers (Q3/19) Housing Characteristics of Pay-TV Service Subscribers (Q3/19) Service Changes Made by Consumers Recent Change to Pay-TV Service (2018 - 2019) Changes Made to Pay-TV Service by Type of Pay-TV Service (Q3/19) OTT Service Trial Conversions by Pay-TV Service (Q3/19) Average Subscription Duration of OTT Services (Q3/19) vMVPD and Premium OTT Services: Subscribers Cancelling OTT Service as a % of Current Subscriber Base (Q3/19) vMVPD Service Churn: Subscribers Cancelling OTT Service as a % of Current Subscriber Base (2019) Overall OTT Service Cancellers as % of Current Subscriber Base (2017 - 2019) Device Usage Most-Commonly Used Connected In-Home Entertainment Platform Most Used Connected Video Device by Pay-TV Service (Q3/19) Percentage of Subscribers Using Devices for Video by Pay-TV Service (Q3/19) Primary Devices Used for Streaming Online Videos by Pay-TV Service (Q3/19) Consumption Preferences Digital Activities on Connected Devices by Pay-TV Service (Q3/19) Preferred Types Of Channels/Programs by Pay-TV Service (Q3/19) Most Enjoyed Entertainment Activity by Pay-TV Service (Q3/19) Broadband Connections Length of Time Subscribing Broadband Service by Broadband Speed (Q3/19) Speed of Broadband Internet Service by Pay-TV Service (Q3/19) Length of Time Subscribing Broadband Service by Pay-TV Service (Q3/19) Attitudes & Perceptions Attitudes by Type of Pay-TV Service (Q3/19) Broadband Service Attitudes by Pay-TV Service (Q3/19) Attitudes Regarding Video Services by Pay-TV Service (Q3/19) Perceived Value Change of Pay-TV Service by Type (Q3/19) Subscriber Attachment to Top 5 OTT Services (Q3/19) Intentions of Giving Up vMVPDs Services (Q3/19) Net Promoter Score of Pay-TV Service by Type of Service (Q3/19) Net Promoter Score of OTT Services (Q3/19) Likelihood of Subscribing to a Pay-TV Service in the Next 12 Months (Q3/19) Expenditure & ARPU Average Monthly Expenditure on Home Video Entertainment (Q3/19) ARPU of Standalone Pay-TV Service by Type of Service (Q3/19) Publish Date: 1Q 2020 Slides: 65 Authored By: Brandon Riney - Research Analyst Yilan Jiang - Senior Director of Consumer Analytics Keshav Jaiswal - Consumer Insights Analyst II
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