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Consumer Research
Primary ResearchSubscribe TodayThe Parks Points newsletter features all aspects of our research, including smart home, IoT devices, entertainment and digital media, security, energy, health, and consumer data. Subscribe Now | Perception of vMVPDs/Online Pay-TV ServicesDownload Table of Contents (PDF) Pay-TV Penetration and Growth Rates Pay-TV Service Subscriptions (2011 - 2018) Online Pay-TV Service Adoption (2017 - 2018) vMVPD Service Subscription (2016 - 2018) Changes Made to Pay-TV Service over the Past 12 Months (Q1/18) Demographic Breakdown: Traditional Pay-TV vs. Online Pay-TV Households Age Breakdown of Online vs. Traditional Pay-TV HHs (Q1/18) Household Income Breakdown of Online vs. Traditional Pay-TV HHs (Q1/18) Children at Home by Online vs. Traditional Pay-TV HHs (Q1/18) Education Level Breakdown of Online vs. Traditional Pay-TV HHs (Q1/18) Language Spoken by Online vs. Traditional Pay-TV HHs (Q1/18) Technology Adoption Breakdown of Online vs. Traditional Pay-TV HHs (Q1/18) Most Commonly Used Connected CE Device by Pay-TV HHs (Q1/18) Video Consumption on Specific Device (Q1/18) Consumer Attitude (Q1/18) Premium Movie Channels as Part of Pay-TV Service (Q1/18) Regular Live Channel Users (Q1/18) Online Pay-TV Purchasing Intentions Likelihood of Subscribing for Online Pay-TV Service Over the Next 12 Months (Q1/18) Online Pay-TV Intenders vs. Subscribers by Demographics (Q1/18) Reasons for Interest in Online Pay-TV Service (Q1/18) Consequence of Subscribing to Online Pay-TV Service (Q1/18) Intention to Replace Traditional Pay-TV Service with Online Pay-TV Service by Current Provider (Q1/18) Online Pay-TV Perceptions and Satisfaction Ratings Overall Online Pay-TV Service Quality (Q1/18) Satisfaction with Online Pay-TV Service (Q1/18) Online Pay-TV Service Quality by Top 5 Services (Q1/18) Online Pay-TV Service Quality by Service, Contd. (Q1/18) Net Promoter Score: Online Pay-TV Services (Q1/18) Net Promoter Score of Home Video Services (Q1/18) NPS of Online Pay-TV Service Among Those Who are Not Satisfied (Q1/18) Online Pay-TV Churn, Cancellation, and Consumer Loyalty Likelihood of Cancelling Online Pay-TV for a More Expensive Option (Q1/18) Likelihood of Cancelling Online Pay-TV Service by NPS Groups (Q1/18) Video Services: Annual Cancellations as % of Current Subscriber Base (Q1/18) Video Services: Least Want to Give Up (Q1/18) Publish Date: 4Q 2018 Slides: 53 Authored By: Hunter Sappington - Research Analyst Yilan Jiang - Senior Director of Consumer Analytics
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