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Consumer Research
Primary ResearchSubscribe TodayThe Parks Points newsletter features all aspects of our research, including smart home, IoT devices, entertainment and digital media, security, energy, health, and consumer data. Subscribe Now | Voice-enabled Use CasesDownload Table of Contents (PDF) Executive Summary Industry Insight Key Findings and Impact Adoption of Personal Assistant Devices and Applications Use of Personal Assistant Apps (2016 - 2017) Smart Speakers with Personal Assistant Ownership (2016 - 2017) Average Number of Device Owned Per Owning Household (2016 - 2017) Smart Speaker with Personal Assistant Ownership (2017) Smart Speaker with Personal Assistant: Brand Owned by Age (Q3/17) Smart Speaker with Personal Assistant: Brand Owned by Household Income (Q3/17) Smart Speaker with Personal Assistant: Brand Owned by Technology Adoption Segment (Q3/17) Smart Speaker with Personal Assistant: Brand Owned by Children at Home (Q3/17) Smart Speaker with Personal Assistant: Brand Owned by Smartphone OS (Q3/17) Smart Speaker with Personal Assistant: Purchase Location/Channel (Q3/17) Voice-enabled Device Purchase Intention (Q3/17) High Purchase Intentions for Voice-Enabled Devices (Q3/17) Device Usage Average Number of Months Owning Smart Speaker (2016 - 2017) Frequency of Using a Smart Speaker with Personal Assistant (Q3/17) Frequency of Using Personal Assistant Apps (Q3/17) Change in Use Frequency by Length of Having a Smart Speaker (Q3/17) New Skills Added to Amazon Smart Speakers Since Initial Setup (Q3/17) Smart Speaker with Personal Assistant: Rooms Where Device is Used (Q3/17) Voice-enabled Use Cases Personal Assistant Device/ App Activities (Q3/17) Activities Performed with a Personal Assistant Device or App (Q3/17) Activities Performed with a Personal Assistant Device by Brand Owned (Q3/17) Most Desired Devices/Services to be Controlled by Personal Assistant Device/Apps (Q3/17) Most Desired Devices/Services to be Controlled by Personal Assistant Device/Apps & Smart Home Device Ownership (Q3/17) Entertainment Functions: Most Desired Function to Perform Using Voice Control (Q3/17) Likelihood of Buying Good/Service Types Using a Voice-enabled Assistant Device/App (Q3/17) Likelihood of Buying Good/Service Types Using Amazon and Google Home (Q3/17) Likelihood of Buying Good/Service Types by Amazon Prime Subscription (Q3/17) Reasons for Being Unlikely to Shop Using a Voice-Enabled Assistant Device/App (Q3/17) Voice Satisfaction High Satisfaction with Personal Digital Assistant Devices & Apps (Q3/17) Personal Assistant Devices & Apps: High Satisfaction Among Monthly Users (Q3/17) Smart Speakers with Personal Assistant: High Satisfaction by Length of Ownership (Q3/17) Publish Date: 2Q 2018 Slides: 51 Authored By: Dina Abdelrazik - Contributing Analyst David Mitchel - Research Analyst Katherine Li - Data Analyst Yilan Jiang - Senior Director of Consumer Analytics
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