The Impact of Voice on the Smart Home

Voice provides frictionless access to the vast computing and information resources on the Internet and will be an essential part of the smart home of the future. Therefore, manufacturers and service providers must decide what voice-enabled use cases, products, and services will provide the greatest consumer benefit. This research quantifies the opportunity for voice integration and broader voice-enabled services for smart home products and services.

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Key Questions Answered

Methodology, Charts, Statistical Information

Additions to Methodology Notes

Definitions and Terms

Executive Summary

Industry Insight

Key Findings and Market Impact

Smart Home Product Adoption

Smart Home Device Ownership (2014 - 2017)

Smart Energy & Misc. Device Ownership (2014 - 2017)

Smart Safety & Security Device Ownership (2014 - 2017)

Smart Speakers: Adoption and Purchase Drivers

Number of Voice Assistants Used (Q2/18)

Use of Voice Assistant Apps (2016 - 2018)

Use of Voice Assistant Apps by Smart Home Device Ownership (Q2/18)

Smart Speakers with Voice Assistant Ownership (2016 - 2018)

Adoption of Smart Speakers with Voice Assistant Brands Among Owners (2017 - 2018)

Average Numbers of Smart Speakers Owned Per Owning HH (2016 - 2018)

Smart Speakers with Voice Assistant: Recent Purchases & Purchase Intention (2016 - 2018)

Smart Speaker with Voice Assistant: Purchase Drivers (Q4/17)

Smart Speaker and Smart Home Device Adoption Crossover

Smart Home Device Ownership by Smart Speaker Device Ownership (Q4/17)

Average Number of Smart Energy & Misc. Devices Owned by Brand of Smart Speaker with Voice Assistant (Q4/17)

Average Number of Safety & Security Devices Owned by Brand of Smart Speaker with Voice Assistant (Q4/17)

Smart Speakers with Voice Assistant Purchase Intentions by Smart Home Device Ownership (Q1/18)

The Smart Speaker Ecosystem

Smart Home Device Purchase Intention: Standalone or System Integrated (Q4/17)

Devices Working with a Smart Home Control System (Q4/17)

Smart Home Device Integration with Home Security System (Q4/17)

Potential Interoperability for Smart Speaker with Voice Assistant (Q4/17)

Smart Devices Purchased First (Q4/17)

Smart Speaker Buyer Journey – The Device Itself The Purpose

Net Promoter Score: Smart Home Devices (Q4/17)

Net Promoter Score: Smart Speaker

Voice – The User Interface of the Smart Home

Importance of Smart Home Device Purchase Considerations (Q4/17)

Smart Home Device Purchase Intenders: Preferred Method of Controlling a Device via Voice (Q4/17)

Smart Safety & Security Devices: Preferred Voice Control Method (Q4/17)

Smart Energy & Misc. Devices: Preferred Voice Control Method (Q4/17)

Smart Home Device Control Methods (Q2/2017 – Q4/2017)

Smart Safety & Security Devices: Control Methods (Q4/17)

Smart Energy & Misc. Devices: Control Methods (Q4/17)

Experience with Voice Control Smart Home Devices (Q4/17)

Method Used to Perform Tasks with Smart Home Devices (Q4/17)

Appeal of Voice Control Devices (Q4/17)


Publish Date: 3Q 2018

Slides: 57

Authored By:
Dina Abdelrazik - Contributing Analyst
Yilan Jiang - Senior Director of Consumer Analytics
Katherine Li - Data Analyst

Published by Parks Associates
© September 2018

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

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