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Consumer Research
Primary ResearchSubscribe TodayThe Parks Points newsletter features all aspects of our research, including smart home, IoT devices, entertainment and digital media, security, energy, health, and consumer data. Subscribe Now | Who is Using Multiscreen Services?Download Table of Contents (PDF) Who is Using Multiscreen Services? About the Research Previous Research Cloud DVR: The New Face of Television (Q3/14) Profiles of Subscribers in Multifamily Residences (Q2/14) 360 View: Entertainment Services in U.S. Broadband Households (Q1/14) Streaming CE and Content Purchasing Habits (Q1/14) TV Everywhere 2.0: The Next Steps in Multiscreen (Q1/14) OTT Video Buyers: Subscriptions & Transactions (Q4/13) OTT in a Pay-TV World (Q4/13) Consumer Segmentation: Selling Premium TV Services (Q4/13) TV Everywhere Use & Authentication (Q3/13) Key Findings Recommendations Trends in Multiscreen Awareness & Use Pay-TV Premium Feature Subscription/Awareness (2012 - 2014) Multiscreen Awareness by Age (2012 - 2014) Multiscreen Awareness by Household Income (2012 - 2014) Multiscreen Service Awareness by Pay-TV Providers (2012 - 2014) Pay-TV Feature Monthly Usage (2013 - 2014) Multiscreen Feature Usage by Age (2013 - 2014) Multiscreen Feature Usage by Household Income (2013 - 2014) Multiscreen Feature Usage by Pay-TV Service Provider (2013 - 2014) Profile of Multiscreen Users Demographic Profile of Multiscreen Users (Q1/14) TV Program and Movie Consumption Behavior by Multiscreen Users (Q1/14) Video Viewing Preferences by Multiscreen Users (Q1/14) Video Consumption on Platform by Multiscreen Users (Q1/14) Video Consumption on a TV Set by Multiscreen Users (Q1/14) Percentage With OTT Subscription by Multiscreen Use (Q1/14) Pay-TV Service ARPU by Multiscreen Users (Q1/14) Average Monthly Video Expenditure by Multiscreen Users (Q1/14) Multiscreen Users and Video Viewing Segments Parks Associates Multiscreen Segmentation Video Viewing Segments (Q1/14) Segment Descriptions Segment Demographics Pay-TV Service ARPU by Video Viewing Segments (Q1/14) Multiscreen Use and Awareness by Video Viewing Segments (Q1/14) Multiscreen Use Among Those Aware of Multiscreen Capability by Video Viewing Segments (Q1/14) Multiscreen Service Awareness by Video Viewing Segments (2013 - 2014) Multiscreen Use by Video Viewing Segment (Q1/14) Multiscreen & Pay-TV Service Changes Likelihood of Making Changes to Pay-TV Service by Multiscreen Users (Q1/14) Multiscreen Use & Likelihood of Changing Providers by Video Viewing Segments (Q1/14) Multiscreen Use & Likelihood of Canceling Service by Video Viewing Segments (Q1/14) Reason for Considering Cancelling Pay-TV Service by Multiscreen Users (Q1/14) Reason for Considering Downgrading Pay-TV Service by Multiscreen Users (Q1/14) Publish Date: 3Q 2014 Slides: 62 Authored By: John Barrett - Director of Consumer Analytics Yilan Jiang - Senior Director of Consumer Analytics David Mitchel - Research Analyst
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