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Consumer Research
Primary ResearchSubscribe TodayThe Parks Points newsletter features all aspects of our research, including smart home, IoT devices, entertainment and digital media, security, energy, health, and consumer data. Subscribe Now | Winning Business Models from a Consumer PerspectiveDownload Table of Contents (PDF) Winning Business Models from a Consumer Perspective About the Research Previous Research Smart Home Packages (Q4/13) Connected Home System: Smart Home Central Controllers and Platforms (Q4/13) The New Face of Home Security (Q4/13) Expanding the Base: From Security to Smart Home (Q3/13) Key Findings Recommendations Market Demand for Smart Home Packages Appeal of Smart Home Equipment (Q4/13) Hypothetical Smart Home Packages with Price Points Preferred Smart Home Package (Q4/13) Likelihood of Purchasing Smart Home Package (Q4/13) Likely Buyers of Smart Home Packages (Q4/13) Systems & Professional Monitoring Smart Home Business Model Preference (Q4/12) Demand for Home Management: Model Comparison (Q4/12) Intention to Adopt Home Security System With Specified Features (Q4/12) Demand Testing for Smart Home Service Willingness to Subscribe to Professional Smart Home Service (Q4/13) Willingness to Buy Smart Home Package & Subscribe to Service (Q4/13) Subsidized Model Subsidized Models and Price Points Impact of Subsidization on Smart Home Demand (Q4/13) Smart Home Package: Feature Appeal by Preference for Subsidized Model (Q4/13) Smart Home Package: Preference for Subsidized Model by Likelihood of Purchase (Q4/13) Smart Home Package: Preference for Subsidized Model by Preferred Package (Q4/13) Smart Home Package: Preference for Subsidized Model by Age (Q4/13) Smart Home Package: Preference for Subsidized Model by Gender (Q4/13) Likely Smart Home Service Subscribers: Impact of Subsidization on Demand (Q4/13) Smart Home Package: Preference for Subsidized Model and Security System Ownership (Q4/13) Bundled Model Bundled Models and Price Points Impact of Bundled Service on Smart Home Demand (Q4/13) Smart Home Package: Feature Appeal by Preference for Bundled Model (Q4/13) Smart Home Package Preference for Bundled Model by Likelihood of Purchase (Q4/13) Smart Home Package Preference for Bundled Model by Preferred Package (Q4/13) Smart Home Package: Preference for Bundled Model by Age (Q4/13) Smart Home Package: Preference for Bundled Model by Gender (Q4/13) Likely Smart Home Service Subscribers: Impact of Bundled Service on Smart Home Demand (Q4/13) Smart Home Package: Preference for Bundled Model and Security System Ownership (Q4/13) Smart Home Package: Preference for Subsidized vs. Bundled Model (Q4/13) Openness to New Revenue Models Smart Home Packages: Concessions for Reduced Monthly Fee (Q4/13) Smart Home Package: Concessions for Reduced Monthly Fee by Likelihood of Purchase (Q4/13) Smart Home Packages: Willingness to Make In-App Purchases (Q4/13) Smart Home Packages: Willingness to Make In-App Purchases by Likelihood of Purchase (Q4/13) Smart Home Packages: Preference for Integrated Systems (Q4/13) Drivers & Inhibitors to Adoption Smart Home Package: Purchase Drivers (Q4/13) Smart Home Package: Purchase Drivers and Model Preference (Q4/13) Smart Home Package: Purchase Inhibitors (Q4/13) Smart Home Package: Purchase Inhibitors by Model Preference (Q4/13) Additional Research from Parks Associates Publish Date: 1Q 2014 Slides: 66 Authored By: John Barrett - Director of Consumer Analytics Yilan Jiang - Senior Director of Consumer Analytics
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