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Consumer Research
Primary ResearchSubscribe TodayThe Parks Points newsletter features all aspects of our research, including smart home, IoT devices, entertainment and digital media, security, energy, health, and consumer data. Subscribe Now | Winning Opportunities in the Smart HomeDownload Table of Contents (PDF) Consumer Analytics: Smart Home Devices and Services Track Key Questions Answered Survey Methodology Defining Heads of Broadband Households Definitions and Abbreviations Reading Parks Associates Charts Executive Summary Industry Insight Winning Opportunities in the Smart Home Key Findings and Market Impact Device Ownership and Recent Purchases Smart Home Device Ownership (2014 - 2019) Smart Smoke/CO Detector Device Purchases (2015 - 2019) Smart Water Loss and Damage Prevention Device Purchases (2014 - 2019) Income Distribution of Smart Water Loss and Damage Prevention Device Purchasers (Q2/19) Smart Climate Control Device Purchases (2014 - 2019) Smart Thermostat Ownership (Q2/19) Smart Outdoor Device Purchases (Q2/19) Smart Pet Device Purchases (Q2/19) Presence of Children at Home Distribution of Smart Pet Device Purchasers (Q2/19) Purchase Drivers Importance of Benefits Driving Purchase of Smart Smoke & Fire Prevention Devices (Q2/19) Importance of Benefits Driving Purchase of Smart Water Loss & Damage Prevention Devices (Q2/19) Importance of Benefits Driving Purchase of Smart Outdoor Devices (Q2/19) Importance of Benefits Driving Purchase of Smart Climate Control Devices (Q2/19) Importance of Benefits Driving Purchase of Smart Pet Devices (Q2/19) Means of Device Acquisition Smart Smoke & Fire Prevention Devices: Means of Acquisition (Q3/19) Smart Water Loss & Damage Prevention Devices: Means of Acquisition (Q3/19) Smart Climate Control Devices: Means of Acquisition (Q3/19) Smart Outdoor Devices: Means of Acquisition (Q3/19) Smart Pet Devices: Means of Acquisition (Q3/19) Purchase Prompts Reasons for Purchasing Smart Smoke & Fire Prevention Devices (Q2/19) Reasons for Purchasing Specific Smart Home Devices (Q2/19) Actions Taken Before Purchasing Smart Home Devices (Q2/19) Purchase Timeline for Smart Home Devices (Q2/19) Purchase Intentions and Preferences Smart Safety & Security Devices Purchase Intention (Q2/19) Smart Energy & Misc. Devices Purchase Intention (Q1/19) Smart Safety & Security Devices: Channel Purchase Location (Q2/19) Smart Energy & Misc. Devices: Channel Purchase Location (Q2/19) Ownership Inhibitors Smart Home Devices: Purchase Inhibitors (Q2/19) Appeal of Home Automation Routines Appeal of Method to Initiate Smart Home Routines Appealing Actions for Bedtime Routine (Q2/19) Appealing Actions for Away Routine (Q2/19) Appealing Actions for Wake-up Routine (Q2/19) Appealing Actions for Entertainment Routine (Q2/19) Appealing Actions for Dinner Time Routine (Q2/19) Appendix Publish Date: 4Q 2019 Slides: 59 Authored By: Chris O’Dell - Research Analyst Yilan Jiang - Senior Director of Consumer Analytics Pooja Kamble - Researcher
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