- Smart Home Products and Services
- CE Devices and Mobility
- Residential Security
- Broadband and Entertainment Services
- Smart Energy Management
- Entertainment Content
- Wellness and Independent Living
- Global Connected Living
- Support Services
Core Research Areas
Related ResearchPrimary ResearchSubscribe TodayThe Parks Points newsletter features all aspects of our research, including smart home, IoT devices, entertainment and digital media, security, energy, health, and consumer data. Subscribe Now | Harnessing the Power of Big Data: New Media and AdvertisingDownload Table of Contents (PDF) Data Points and Definitions The Bottom Line 1.0 Report Summary 1.1 Purpose and Scope of Report 1.2 Research Approach 2.0 Defining Big Data for New Media and Advertising 2.1 Primary Digital Data Sources, Collection Methods, Types, and User Metrics 3.0 Emerging Audience Measurement and Ad Targeting Techniques 3.1 Audience-based Measurement 3.1.1 Cross-platform Audience Metric 3.1.2 Audience Segmentation Profiling 3.1.3 Data Management Platforms (DMPs) 3.1.4 Attribution Analysis 3.2 Interest-based Measurement 3.2.1 Social Media Analysis 3.2.2 Retargeting 4.0 U.S. Digital Ad Impression Forecasts 2013-2018 4.1 Forecast Methodology 4.2 U.S. Digital Ad Impressions by Audience Targeting Type 2013-2018 4.2.1 Audience-based Digital Ad Impressions by Type 2013-2018 4.2.2 Interest-based Digital Ad Impressions by Type 2013-2018 5.0 Market Outlook 5.1 Opportunities & Challenges 5.2 Recommendations Appendix Glossary of Terms Company Index
Sources of Data Publish Date: 4Q 2013 Pages: 50 Authored By: -
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