- Smart Home Products and Services
- CE Devices and Mobility
- Residential Security
- Broadband and Entertainment Services
- Smart Energy Management
- Entertainment Content
- Wellness and Independent Living
- Global Connected Living
- Support Services
Core Research Areas
Related ResearchPrimary ResearchSubscribe TodayThe Parks Points newsletter features all aspects of our research, including smart home, IoT devices, entertainment and digital media, security, energy, health, and consumer data. Subscribe Now | Context is King: Monetizing Consumer Data for CommerceDownload Table of Contents (PDF) 1.0 Report Summary 1.1 Purpose of Report 1.2 Scope of Report 1.3 Research Approach/Sources 2.0 Context-Based Marketing: An Overview 2.1 The Growth of M-Commerce and Retailers’ Challenge 2.2 Cross-Platform Shopper & Omnichannel Marketing 3.0 Emerging Opportunities in Context-based Marketing 3.1 The Rise of Social Media Marketing 3.1.1 Social Media Overview 3.1.2 Social Media Data 3.1.3 Social Media Marketing 3.2 Location-Based Marketing 3.2.1 Solutions Overview 3.2.2 Geolocating and Geofencing 3.2.3 Beacon Technology and Beacon-based Marketing 3.2.4 Near Field Communications 3.3 Mobile Wallet for Marketing 4.0 The Future of Shopper Marketing 5.0 Market Forecast 5.1 Forecast Methodology 5.2 Mobile Ad Spending Forecasts 6.0 Implications and Recommendations 7.0 Appendix 7.1 Glossary 7.2 Company Index
Companies Researched or Interviewed for Report Publish Date: 1Q 2016 Pages: 45 Authored By: Kristen Hanich - Director of Research Harry Wang - Senior Director of Research
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