- Smart Home Products and Services
- CE Devices and Mobility
- Residential Security
- Broadband and Entertainment Services
- Smart Energy Management
- Entertainment Content
- Wellness and Independent Living
- Global Connected Living
- Support Services
Core Research Areas
Related ResearchPrimary ResearchSubscribe TodayThe Parks Points newsletter features all aspects of our research, including smart home, IoT devices, entertainment and digital media, security, energy, health, and consumer data. Subscribe Now | Digital Natives: Video Strategies for Millennials and Gen ZDownload Table of Contents (PDF) 1.0 Report Summary 1.1 Purpose of Report 1.2 Scope of Report 1.3 Research Approach/Sources 2.0 Understanding Digital Natives: Millennials and Generation Z 2.1 Millennials 2.2 Generation Z 3.0 Creating and Distributing Content for Digital Natives 3.1 Trends in Content Creation for Digital Natives 3.1.1 Microcontent Platforms Emerge 3.1.2 Dominance of the YouTube Space 3.1.3 Digital First Strategy 3.1.4 Reboots, Relaunches, and Re-imaginings 3.2 Trends in Distribution for Digital Natives 3.2.1 Mobile Partnerships Alleviate Data Stress 3.2.2 Disrupting Episodic Distribution 3.2.3 Repackaging Content for Distribution 3.3 Conclusions and Implications 4.0 Monetizing Content with Digital Natives 4.1 Trends in Subscription-based Services 4.1.1 Millennials: Pay TV vs. OTT 4.1.2 Shift from Broad Markets to Targeted Markets 4.2 Trends in Third-party Funded Services 4.2.1 Measurement in the Digital Native Space 4.2.2 Sponsored and Branded Content 4.3 Trends in Transactional Services 4.3.1 Children and the Transactional Window 4.4 Conclusions and Implications 5.0 Forecast 5.1 Forecast Methodology 5.2 Forecast: Social Video Chat App Users 5.3 Forecast: Professionally-produced Social Video Viewers 6.0 Recommendations 6.1 Studios and Producers 6.2 Advertisers and Ad Solutions Providers 6.3 Service Operators 6.4 Social Video Platforms 7.0 Appendix
Average Number of Days Per Month Using Alternative Video Publish Date: 1Q 2017 Pages: 58 Authored By: Glenn Hower - Senior Analyst
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