- Smart Home Products and Services
- CE Devices and Mobility
- Residential Security
- Broadband and Entertainment Services
- Smart Energy Management
- Entertainment Content
- Wellness and Independent Living
- Global Connected Living
- Support Services
Core Research Areas
Related ResearchPrimary ResearchSubscribe TodayThe Parks Points newsletter features all aspects of our research, including smart home, IoT devices, entertainment and digital media, security, energy, health, and consumer data. Subscribe Now | In-app Advertising on Connected DevicesDownload Table of Contents (PDF) Dashboard: In-App Advertising Industry Segments & Key Players Data Points The Bottom Line 1.0 Report Summary 1.1 Purpose and Scope of Report 1.2 Research Approach 2.0 Market Trends Fueling the Rise of the In-app Advertising Economy 2.1 Growing Connected Device Users & Households 2.2 Popular & Experimental App Use Cases 2.2.1 On-demand Video 2.2.2 Internet-streaming and On-demand Music Services 2.2.3 Social Sharing Apps 2.2.4 Second-screen and First-screen Apps 3.0 Emerging In-app Advertising Strategies 3.1 App Marketing and Cross-promotion 3.2 Real-time Bidding (RTB) for Mobile Apps 3.3 Smart TV In-app Advertising 3.4 First-screen Content Awareness 4.0 U.S. In-app Advertising Revenue Forecasts 2014-2018 4.1 Forecast Methodology & Assumptions 4.2 U.S. Smartphone & Table In-app Advertising Revenues 2014-2018 5.0 Market Implications & Recommendations 5.1 Implications & Recommendations for App Developers & Publishers 5.2 Implications & Recommendations for Ad Agencies & Advertisers Appendix Glossary of Terms Company Index
Sources of Data Publish Date: 4Q 2013 Pages: 55 Authored By: -
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