- Smart Home Products and Services
- CE Devices and Mobility
- Residential Security
- Broadband and Entertainment Services
- Smart Energy Management
- Entertainment Content
- Wellness and Independent Living
- Global Connected Living
- Support Services
Core Research Areas
Related Research
Primary ResearchSubscribe TodayThe Parks Points newsletter features all aspects of our research, including smart home, IoT devices, entertainment and digital media, security, energy, health, and consumer data. Subscribe Now | The Lifecycle of OTT Video Services - Service EvolutionDownload Table of Contents (PDF) Executive Summary Overall OTT Service Subscriptions (2014 - 2019) Methods Used to Subscribe to Subscription OTT (Q1/19) Methods Used to Subscribe to Subscription OTT Among OTT, Pay-TV Subscribers (Q1/19) Pay-TV Vs. OTT Service Subscription (2018 - 2019) Market lifecycles commonly have four stages Both markets and companies go through lifecycles Key Findings: OTT Video Service Competition Key Findings: Jumping The Gap The Lifecycle of OTT Services – Service Evolution: Service Design An OTT video service’s lifecycle begins with the core elements necessary for its initial design Capital / Funding Content Factors Influencing OTT Service Subscriptions (Q1/19) Platform Platform: End-to-End Solutions Platform: End-to-End Providers Platform: Smart TV Platform: Streaming Media Player (SMP) Platform: Mobile Devices and Browsers Platform: Game Console Business Model Use of Video Services (Q1/19) Number of OTT Service Subscriptions (2014 - 2019) The Lifecycle of OTT Services – Service Evolution: Introduction Segment Targeting Initial Marketing Product Iteration / Beta The Lifecycle of OTT Services – Service Evolution: The OTT Gap Following the introduction phase, several obstacles can impede growth Quarterly Subscriber Growth of US vMVPD Services Adequate Awareness / Attracting Target Users Compelling Content / Differentiation Differentiation Quality User Experience Indexed Rating of Video Services by Provider (Q1/19) Adequate Revenue, ROI, or Capital The Lifecycle of OTT Services – Service Evolution: Growth Aggressive Promotion Greater Content Investment Global Expansion Feature Enhancement The Lifecycle of OTT Services – Service Evolution: Maturity As growth slows, OTT services approach maturity Partnerships Strategic partnerships provide added exposure and/or incremental value Acquisition Scale Diversification Retention Strategies Innovation The Lifecycle of OTT Services – Service Evolution: Decline Services that have exhausted their market potential face a decline in revenues and subscribers Quarterly Subscriber Growth of US vMVPD Services Case Study – Revry Brand Background Lessons Learned: Design Phase Lessons Learned: Introduction Phase Lessons Learned: OTT Gap / Growth Implications / Recommendations Executive Summary Overall OTT Service Subscriptions (2014 - 2019) Methods Used to Subscribe to Subscription OTT (Q1/19) Methods Used to Subscribe to Subscription OTT Among OTT, Pay-TV Subscribers (Q1/19) Pay-TV Vs. OTT Service Subscription (2018 - 2019) Market lifecycles commonly have four stages Both markets and companies go through lifecycles Key Findings: OTT Video Service Competition Key Findings: Jumping The Gap The Lifecycle of OTT Services – Service Evolution: Service Design An OTT video service’s lifecycle begins with the core elements necessary for its initial design Capital / Funding Content Factors Influencing OTT Service Subscriptions (Q1/19) Platform Platform: End-to-End Solutions Platform: End-to-End Providers Platform: Smart TV Platform: Streaming Media Player (SMP) Platform: Mobile Devices and Browsers Platform: Game Console Business Model Use of Video Services (Q1/19) Number of OTT Service Subscriptions (2014 - 2019) The Lifecycle of OTT Services – Service Evolution: Introduction Segment Targeting Initial Marketing Product Iteration / Beta The Lifecycle of OTT Services – Service Evolution: The OTT Gap Following the introduction phase, several obstacles can impede growth Quarterly Subscriber Growth of US vMVPD Services Adequate Awareness / Attracting Target Users Compelling Content / Differentiation Differentiation Quality User Experience Indexed Rating of Video Services by Provider (Q1/19) Adequate Revenue, ROI, or Capital The Lifecycle of OTT Services – Service Evolution: Growth Aggressive Promotion Greater Content Investment Global Expansion Feature Enhancement The Lifecycle of OTT Services – Service Evolution: Maturity As growth slows, OTT services approach maturity Partnerships Strategic partnerships provide added exposure and/or incremental value Acquisition Scale Diversification Retention Strategies Innovation The Lifecycle of OTT Services – Service Evolution: Decline Services that have exhausted their market potential face a decline in revenues and subscribers Quarterly Subscriber Growth of US vMVPD Services Case Study – Revry Brand Background Lessons Learned: Design Phase Lessons Learned: Introduction Phase Lessons Learned: OTT Gap / Growth Implications / Recommendations Publish Date: 4Q 2019 Pages: 82 Authored By: Brett Sappington - Senior Research Director and Principal Analyst Brandon Riney - Research Analyst
© November 2019 Parks Associates Printed in the United States of America.
Disclaimer |