- Smart Home Products and Services
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Subscribe Now | Portable Multimedia Players: Analysis and Forecasts (Second Edition)Download Table of Contents (PDF) The Bottom Line 1.0 Notes on Methodology 1.1 Consumer Data 1.2 Definitions 2.0 PMP: A Fast-changing Market 2.1 Two Years in Retrospective 2.2 Current Adoption of Portable Multimedia Players 3.0 Component Analysis and Technology Trends 3.1 Microprocessors and Other Silicon Components 3.2 Choice of Storage Media 3.3 Display Technology (LCD) 3.4 Media Formats, Codecs, and DRM 3.5 Feature Trends 4.0 Consumer Demand Analysis 4.1 Digital Media Habits and Product Appeal 4.2 Choice of Portable Entertainment Platforms and Convergence Trends 4.3 Consumer Segmentation 5.0 Industry Trends, Marketing Strategies and Competitive Analysis 5.1 Digital Media Trends and PMP as an Entertainment Platform 5.2 Overview of Branding and Marketing Strategies 5.3 Competitive Analysis 6.0 Market Forecast and Implications 6.1 Market Sizing 6.2 Implications and Recommendations Resource Book Section I Analysis of PMP Owners’ Usage and Preferences Market Adoption Device, Content, and Usage Section II Comparison of PMP Owners in 2005 and 2007 Demographics of Overall PMP Owners: 2005 vs. 2007 Demographics of Hard-disk Drive-based PMP Owners: 2005 vs. 2007 Section III Consumer Segments: Methodology and Analysis Demographics Device, Content, and Purchase Behaviors Section IV Analysis of PMP Intenders’ Interests and Media Habits Section V Profiles of Leading PMP Manufacturers and Technology Providers Apple/iPod Video Samsung Microsoft/Zune Archos Creative Labs Toshiba Coby Electronics Cowon 74 Philips Thomson Sandisk Texas Instruments SigmaTel Marvell Technology Group, Ltd. Sigma Designs, Inc. Broadcom Analog Devices, Inc. Freescale Semiconductor Raza Microelectronics The Bottom Line PMP Hardware Events 2005-2007 Estimates of Worldwide Cumulative Video iPod Shipments Major Online Video Market Events (2005-2007) The Expansion of the Multimedia-Capable Smartphone Family U.S. PMP Adoption among Online Households 2005 vs. 2007 PMP Owners’ Age Distribution: 2005 vs. 2007 PMP Owners’ Other Technology Gadgets Worldwide Video-capable MP3 Player Adoption among Internet Households Comparison of PMP Processor Solutions Current Storage Capacity on PMPs Comparison of Touch-Screen Technology Screen Size of PMPs among Current Owners Analysis of Media Formats and Codecs Major DRM Technology for Online Video Features of the Latest PMP Models Music and Video Consumption Frequency on a PMP Factors and Drivers for Video Consumption on a PMP Top-Ten Video Genres Preferred on PMP, Cell Phone, and Laptop PC Locations Where PMPs are most Frequently Used Expected Storage Capacity of the Next PMP Purchase Budget to Spend on the Next PMP Purchase Portable Media Platforms: Ownership 2005 vs. 2007 Portable Media Platforms: Purchase Intention 2005 vs. 2007 Consumers’ Preference for Converged Devices Consumer Segmentation: Comparison of the Three PMP User Groups Broadband Households Paying for Online Video Content Broadcast Networks’ Online Video Initiatives Broadcast Networks’ Online Video Initiatives Major Online Movie Services and Portable Device Support Major Brands’ Strengths and Weaknesses Brand Share in the U.S. based on Consumer Survey Worldwide Forecast of Video-capable PMP Shipments Worldwide Forecast of PMP Shipments by Storage Medium Worldwide Forecast of Video-capable PMP Revenues and ASP Resource Book Penetration of Consumer Products (Q2 2007) Cross-Ownership of Portable Devices Brand Share of Portable Multimedia Players Screen Sizes of Portable Multimedia Players Storage Capacity of Portable Multimedia Players Average Number of Media Files on Portable Multimedia Players Percentage of PMP Owners Having Media Files Source of Video Content for Portable Multimedia Player Owners Satisfaction with PMP Features (I) Satisfaction with PMP Features (II) Frequencies of Media Consumption on Portable Multimedia Players Locations Where Portable Multimedia Players are Used Comparison of Locations: Portable Music Players vs. PMPs Average Monthly Spending on Video Content for PMPs Drivers for Consuming more Video Content on PMPs (I) Drivers for Consuming more Video Content on PMPs (2) Accessory Items Purchased for Portable Entertainment Devices Product Complaints: Video iPod vs. Other PMP Brands Location of Use: Video iPod vs. Other PMP Brands Frequency of Usage: Media Consumption on Portable Devices Number of Media Files by Storage Capacity Percentages of PMP Owners who do not Own Videos and Rarely Watch Videos Desirable Features: Video iPod vs. Other PMP Brands Average Number of Video Files and Frequency of Usage: Video iPods vs. Other PMP Brands Age of PMP Owners: 2005 vs. 2007 Gender of PMP Owners: 2005 vs. 2007 Preference for Stand-Alone versus Multi-Function Devices: 2005 vs. 2007 Ethnicity of PMP Owners: 2005 vs. 2007 Income Distribution of PMP Owners: 2005 vs. 2007 Marital Status of PMP Owners: 2005 vs. 2007 Education Level of PMP Owners: 2005 vs. 2007 PMP Owners Currently Attending College: 2005 vs. 2007 Type of Residence of PMP Owners: 2005 vs. 2007 Number of Adults in Household, PMP Owners 2005 vs. 2007 Number of Children in Household, PMP Owners 2005 vs. 2007 Age of HDD-based PMP Owners: 2005 vs. 2007 Gender of HDD-based PMP Owners: 2005 vs. 2007 Preference for Stand-Alone vs. Multi-Function Devices among HDD-based PMP Owners: 2005 vs. 2007 Ethnicity of HDD-based PMP Owners: 2005 vs. 2007 Income Distribution of HDD-based PMP Owners: 2005 vs. 2007 Marital Status of HDD-based PMP Owners: 2005 vs. 2007 Education Level of HDD-based PMP Owners: 2005 vs. 2007 HDD-based PMP Owners Currently Attending College: 2005 vs. 2007 Type of Residence Occupied by HDD-based PMP Owners: 2005 vs. 2007 Number of Adults in Household of HDD-based PMP Owners: 2005 vs. 2007 Number of Children in Household of HDD-based PMP Owners: 2005 vs. 2007 Summary of Consumer Segmentation Findings Age Distribution: by Consumer Segments Gender: by Consumer Segments Education Level: by Consumer Segments Income Distribution: by Consumer Segments Home Network Ownership: by Consumer Segments Ethnicity: by Consumer Segments Marital Status by Consumer Segments College Status: by Consumer Segments Type of Residence: by Consumer Segments Number of Adults in Household: by Consumer Segments Number of Children in Household: by Consumer Segments Interest in Mobile Applications: by Consumer Segments PMP Storage: by Consumer Segments PMP Screen Size: by Consumer Segments Main Types of Media Files Stored on PMP: by Consumer Segments Other Types of Media Files Stored on PMP Device: by Consumer Segments Satisfaction with PMP Features: by Consumer Segments Situation in which PMP is Used Most Often: by Consumer Segments Source of Video Content: by Consumer Segments Importance of Mobile Device Features: by Consumer Segments Interest in Mobile Device Hardware and Accessories: by Consumer Segments Attitude toward Advertising on Mobile or Portable Devices: by Consumer Segments Preference of Convergence: by PMP Owner Segments Amount Spent Monthly on Video Content Purchase: by Consumer Segments Frequency with which PMP Owners Listen to Music on their Devices: by Consumer Segments Frequency of Watching Videos on PMP: by Consumer Segments Age Distribution of Intenders Gender of Intenders Income Distribution of Intenders Marital Status of Intenders Number of Children in Household of Intenders PMP Intenders’ Intention to Buy Other Mobile Devices Desired Storage Capacity for PMP Intenders Importance of PMP Features for Intenders (I) Importance of PMP Features for Intenders (II) Importance of PMP Features for Intenders (III) Price Expected to Pay for Next PMP: Intenders Video Genre Preferences: PMP vs. Laptop PC vs. Mobile Phone (I) Video Genre Preferences: PMP vs. Laptop PC vs. Mobile Phone (II) Video Genre Preferences: PMP vs. Laptop PC vs. Mobile Phone (III) Interest in Mobile Broadband-enabled Applications on PMPs Publish Date: 4Q 2007 Pages: 153 Authored By: Harry Wang - Senior Director of Research
Executive Editor: Tricia Parks
© October 2007 Parks Associates All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher. Printed in the United States of America.
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