- Smart Home Products and Services
- CE Devices and Mobility
- Residential Security
- Broadband and Entertainment Services
- Smart Energy Management
- Entertainment Content
- Wellness and Independent Living
- Global Connected Living
- Support Services
Core Research Areas
Related Research
Primary ResearchSubscribe TodayThe Parks Points newsletter features all aspects of our research, including smart home, IoT devices, entertainment and digital media, security, energy, health, and consumer data. Subscribe Now | Real-time Bidding: The Online Ad ExchangeDownload Table of Contents (PDF) The Bottom Line Data Points 1.0 Report Summary 1.1 Purpose of Report 1.2 Scope of Report 1.3 Research Approach 1.3.1 Data Sources 1.3.2 Glossary of Terms 1.4 Defining Real-Time Bidding (RTB) 2.0 The Buy-side 2.1 Media Buying Desks (MBDs) 2.2 Demand-side Platforms (DSPs) 2.3 Data Management Platforms (DMPs) 3.0 The Sell-side 3.1 Supply-side Platforms (SSPs) 4.0 Online Buying/Selling Intermediaries 4.1 RTB Ad Exchanges 4.2 Ad Networks 4.3 Ad Monitoring and Verification Services 5.0 Real-Time Bidding Online Advertising Revenue Forecasts in North America (N.A.) 2012 – 2017 5.1 Forecast Methodology 5.2 Forecast Assumptions 6.0 Market Implications & Recommendations Resource Book Appendix A Company Profiles: Media buying desks Appendix B Company Profiles: Demand-side Platforms (DSPs) Appendix C Company Profiles: Data Management Platforms (DMPs) Appendix D Company Profiles: Supply-side Platforms (SSPs) Appendix E Company Profiles: RTB Ad Exchanges Appendix F Company Index
Source of Data Publish Date: 3Q 2012 Pages: 54 Authored By: -
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