- Smart Home Products and Services
- CE Devices and Mobility
- Residential Security
- Broadband and Entertainment Services
- Smart Energy Management
- Entertainment Content
- Wellness and Independent Living
- Global Connected Living
- Support Services
Core Research Areas
Related ResearchPrimary ResearchSubscribe TodayThe Parks Points newsletter features all aspects of our research, including smart home, IoT devices, entertainment and digital media, security, energy, health, and consumer data. Subscribe Now | Tracking Eyeballs: Video Analytics and MeasurementDownload Table of Contents (PDF) 1.0 Report Summary 1.1 Purpose of Report 1.2 Scope of Report 1.3 Research Approach/Sources 2.0 Measuring Digital Video Viewership 2.1 Watching Video in a Multiscreen Environment 2.2 Data Collection Methods 3.0 Analytics and Digital Advertising 3.1 Programmatic TV 3.1.1 Trends in Programmatic TV 3.1.2 Success Factors in Programmatic TV 3.1.3 Challenges for Programmatic TV 3.1.4 Implications 3.2 Dynamic Ad Insertion and Addressability 3.2.1 Trends in Dynamic Ad Insertion and Addressability 3.2.2 Success Factors in Dynamic Ad Insertion and Addressability 3.2.3 Challenges for Dynamic Ad Insertion and Addressability 3.2.4 Implications 3.3 Ad Blocking Technology 3.3.1 Trends in Ad Blocking Technology 3.3.2 Success Factors in Mitigating Ad Blocking Technology 3.3.3 Challenges Regarding Ad Blocking Technology 3.3.4 Implications 4.0 Forecast 4.1 Forecast Methodology 4.2 Forecast 5.0 Recommendations 5.1 Publishers and Service Providers 5.2 Audience Measurement Providers 5.3 Ad Networks and Enablers 5.4 Advertisers 6.0 Appendix 6.1 Glossary 6.2 Index
Video Consumption on TV Sets by Source Publish Date: 2Q 2016 Pages: 44 Authored By: Glenn Hower - Senior Analyst
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