- Smart Home Products and Services
- CE Devices and Mobility
- Residential Security
- Broadband and Entertainment Services
- Smart Energy Management
- Entertainment Content
- Wellness and Independent Living
- Global Connected Living
- Support Services
Core Research Areas
Related Research
Primary ResearchSubscribe TodayThe Parks Points newsletter features all aspects of our research, including smart home, IoT devices, entertainment and digital media, security, energy, health, and consumer data. Subscribe Now | Trends in Multiscreen AdvertisingDownload Table of Contents (PDF) Dashboard 1.0 Report Summary 1.1 Purpose of Report 1.2 Scope of Report 1.3 Research Approach/Sources 2.0 State of the Multiscreen Advertising Industry 2.1 Multiscreen Use Cases and Consumer Behaviors Simultaneous Use Sequential Use 2.2 Industry Perspectives on Multiscreen Advertising 2.2.1 Challenges to Deliver Multiscreen Advertising 2.2.2 Brand & Marketer Perspectives Creative Design Ad Targeting Ad Buying 2.2.3 Publisher Perspectives TV broadcasters and cable networks Web/Mobile Publishers Ad Selling Ad Serving Ad Campaign Management and Measurement 2.2.4 Ad Technology Provider Perspectives 3.0 Innovations in Multiscreen Advertising 3.1 Automatic Content Recognition 3.2 Programmatic Buying & Real-Time Bidding (RTB) 3.3 Advertising Big Data 4.0 U.S. Multiscreen Advertising Revenue Forecasts 2014-2019 4.1 Forecast Methodology and Assumptions 4.2 TV & Internet Advertising Spending in the U.S. from 2014–2019 4.3 Multiscreen Ad Spending in the U.S. from 2014–2019 5.0 Market Implications and Recommendations 6.0 Appendix 6.1 Glossary 6.2 Company Index
Companies Researched and Interviewed for This Report Publish Date: 4Q 2014 Pages: 65 Authored By: Harry Wang - Senior Director of Research Tejas Mehta - Chief Data Scientist
© December 2014 Parks Associates Printed in the United States of America.
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