This research project provides insight into the new segmentation of young video consumers and an examination of their habits and spending, including attitudes and preferences. It measures the demand for new service features such as cloud DVRs and TV apps and analyzes the influence of original content on video service subscriptions.
The study evaluates the impact of broadband subscriptions on the selection of video provider and provides insight into new opportunities for video service providers.
View the 360 Table of Contents.
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Consumer use and preferences for video services, including linear, VOD, and OTT video services
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Consumer segmentation based on video platforms owned and used
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Usage habits for linear TV, VOD, multiscreen, and content discovery
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Profiles of young consumers and their attitudes toward video services
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Comparisons among video subscribers by provider, including a breakout by pay-TV and OTT competitors
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Consumer interest in cloud DVR, multiscreen services, OTT, and other video services/features
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Use of TV-related apps and the impact on viewing habits
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Impact of bundling on switching and subscriber retention
Video in Canadian Households
Video in Canadian Households analyzes the market for subscription home video services. It assesses consumption patterns, service changes, and the emerging role of online services and connected consumer electronics. It also investigates the search-and-discovery process for video and consumer attitudes toward potential improvements to the electric programming guide.
View the Project Table of Contents
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Video-on-Demand: The Road to Revenues
This consumer research project analyzes the obstacles to VOD revenue growth and status of the competition. This consumer research project also identifies the strategies that will make VOD a success for pay-TV service providers.
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360 View: CE Adoption & Trends
This 360 View tracks adoption of CE devices and analyzes purchasing patterns, sources of shopping information, and demographic and lifestyle data. It explores the adoption, usage, and preferences of connected CE devices as well as media and content viewed by device. It covers more than 20 different entertainment and computing devices.
This project tracks key adoption and usage trends for CE devices as well as the emergence and potential of new products. It quantifies the features and functionality that today’s consumers are seeking in CE.
View the 360 Table of Contents.
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- Under Attack: Assessing New Threats to Pay TV
This report examines several new threats and challenges that are facing the traditional pay-TV ecosystem throughout the world. The report outlines the current state of pay TV, the economic landscape for video services, and the leading threats to pay TV providers, including the rise of massive consolidated competitors, cable networks and content producers going direct-to-consumer, and new entrants disrupting the content space. The report assesses the future for pay-TV services and provides a forecast for pay-TV subscribers through 2018.
- Television Services: The Global Outlook
This report analyzes the growth prospects for different TV services around the world, including the impact of the global recession on consumer adoption and spending. It examines features most likely to give companies a competitive edge, including efforts to combine Internet content and the TV as well as local issues affecting regional adoption and offerings. It also includes global forecast for television services through 2013.
“Terrestrial television is still a major source for viewers in many of the major Western European markets including France, Italy, Spain, and the U.K.," said Parks Associates. "Almost 44% of the television viewership in these markets relies on terrestrial services. Digital Terrestrial Television (DTT) will continue to play an important role in the TV market in Europe over the next five to ten years.”
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