360 View: Digital Media & Connected Consumers analyzes trends in video consumption by platform and source. It segments consumers based on their consumption habits and identifies changes in their consumption habits over the last four years and changes in the relative size of each segment.
The analysis includes a detailed profile of each segment and their attitudes towards video consumption and identifies CE devices that influence video consumption habits. The research drills downs into three specific issues related to video consumption: the influence of household members on video purchase decisions, the importance of original programming, and mobile video.
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Trends driving the creation of original content and consumer habits and preferences in content consumption
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Impact of original content on the consumption and brand perception of traditional and emerging content sources (e.g., HBO, Netflix, Amazon Instant Video)
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Profiles of consumers based on subscription services, household spending, etc.
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Comparisons among video subscribers by provider, including a breakout by pay-TV and OTT competitors
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Demand and preferences for cloud services, user interfaces, and platforms, including music, gaming, storage, video, and online applications
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Interest and willingness for personalized services and advertising
360 View: Mobility and the App Economy
This research study reveals and assesses the lifetime value of customers from a mobile operator perspective and identifies key mobile app user segments.
The research also analyzes how content and apps influence consumer choices of devices, how the major OS platforms and their respective content ecosystem drive mobile usage, and how app developers and content distributors can benefit from the app boom.
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360 View: Entertainment Services in U.S. Broadband Households
This research project provides insight into the new segmentation of young video consumers and an examination of their habits and spending, including attitudes and preferences. It measures the demand for new service features such as cloud DVRs and TV apps and analyzes the influence of original content on video service subscriptions.
The study evaluates the impact of broadband subscriptions on the selection of video provider and provides insight into new opportunities for video service providers.
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