Parks Points

Anyone who has ever worked a full time job or has had a full slate of life’s responsibilities understands how challenging it can be to visit a medical office. Therefore, it is not surprising to observe that 58% of U.S. broadband households are interested in remotely interacting with medical professionals for at least one of the specified circumstances tested.

Consumers are most interested in seeing a doctor at home for follow-up care related to acute or chronic conditions. Patients ...read more

More than one-third of U.S. homeowners and 14% of renters have a functioning security system, according to recent Parks Associates research. Owning a home is a leading indicator for having a security system—homeowners are nearly 2.5 times more likely than renters to have a working security system—but many of the new security device players hope to crack the untapped rental market by offering lower-cost security or peace-of-mind solutions, such as self-installable portable security ...read more

Continued innovation and messaging are crucial for smart safety and security device manufacturers that want to capitalize on new opportunities in the emerging Internet of Things.

Early adopters of smart devices are often drawn to the innovative design and technological gadgetry. However, mass market adoption depends on clear and compelling value propositions that appeal to the masses when they seek a solution for a personal use case.

Connecting Outlier and Everyday Use ...read more

The smartphone replaced the basic cellular phone and has continued to diminish the presence of the land line telephone. So why hasn’t the smart watch had the same effect upon the regular watch market?

In 2015, the release of the Apple Watch ignited the nascent smart watch market. However, as of Q4/16, the smart watch only has a 13% adoption rate among U.S. broadband households, indicating smart watches have yet to move into the mass market. The smart watch market is at a critical ...read more

Video spending on all transactional services has seen a steady decline in the U.S. since 2012 in favor of subscription services. While average household spending on cinema tickets has remained somewhat stable, transactional services or spending on physical media sales, physical media rentals, pay-TV video-on-demand (VOD), and pay-per-view (PPV) transactions have declined as more options for viewing streaming content become available. Consumers’ spending habits on new content is forcing the ...read more

Of the three questions Parks Associates asked to consumers about products—product familiarity, product value, and product affordability—which is the most meaningful?

The answer likely depends on context and the product in question, but for smart home products, knowing how consumers value these products is highly meaningful. Without a perception of value, the inclination to purchase the product will not exist.

A few smart home products were compared with smartphones (a product ...read more

Utilities have the opportunity to adjust their business models to align with the new world of IoT, the smart home, and distributed generation (DG). The impact of lower load growth on the utility business, the new opportunities in DG and battery storage, and how new partnerships and smart home services could reshape the traditional utility business model are all key issues for utilities to examine.

Distributed energy resources are forcing change in the utility industry. The levelized cost ...read more

Recent advances in smart security and safety devices offer consumers new and expanded solutions to help them trade in worry for peace of mind. Companies invested in IoT technologies are leading that effort by producing smart, connected products and services that promise to make the smart home safer than ever.

Home security is the most influential market driver for purchase of these devices to date. Parks Associates research shows more than one-fourth of U.S. broadband households ...read more

Despite the risks of distracted driving, vehicle owners overwhelmingly rely on their smartphones to access the Internet while behind the wheel. Parks Associates research shows that 65% of U.S. car owners who own a smartphone perform at least one activity on these devices while driving. This is a testament to significant pent-up demand for connected car solutions, which offer a variety of benefits for auto OEMs, dealers, and consumers alike.

With vehicle connectivity, auto OEMs gain new ...read more

Once you decide what program you want to watch on TV, the next decision is when are you going to watch it. It’s becoming more and more likely that you are going to watch it on your terms, rather than at a time that a network has determined it will air. In less than six years, live TV broadcast viewing has dropped from 62% of TV set consumption time to only 42%.

Time shifting when viewing video content on a television set has been around for decades. At first people had to record TV ...read more