Parks Points

Consumers are still watching plenty of video, but there’s still some negative sentiment towards paying for video entertainment.

41% of broadband consumers surveyed find online video service subscriptions worth their money, but 33% do not. Additionally, nearly as many consumers surveyed prefer live TV as those who prefer recorded or on-demand TV. There is still an audience and money to be made in live content despite increases in watching on-demand content.

What do these facts ...read more

In-home broadband has become "the fourth utility" in United States households, many of which have multiple connected devices and viewing screens. More than 85 percent of U.S. homes have broadband service, according to Parks Associates, 93 percent of those have DSL, fiber or cable high-speed, fixed-line Internet services.

The demand for high-speed fixed broadband is a key contributor to ongoing revenue and profitability for operators, particularly due to declines in pay-TV and ...read more

The new age in conversational interfaces is shifting the interaction model away from touch, type, and swipe to voice and this is changing the way consumers can interact with technology in various market segments.

From the smart home to the connected car, voice-based technologies are bringing about the emergence of new use cases. While voice-based assistants are key features of smartphones, the smart home and connected entertainment are two key areas for the consumer where voice ...read more

The mobile service market is experiencing a temporary calm before the storm, and the fact that one-third of mobile customers have not made a change to their mobile service plan, mobile device, or mobile service provider for more than two years is representative of that fact.

Twenty percent have made a change to their mobile device or service during the last 6 months. The introduction of two new Apple iPhone models in Fall 2017 will spur a new upgrade cycle, which may alter the balance of ...read more

It is widely acknowledged that the real value from the Internet of Things will be derived from data collected from smart products. It is also widely acknowledged that the data from smart products is owned by consumers, and that smart home solution providers are simply stewards of the data.

Data is now a form of currency, which consumers can exchange for services. However, there is hesitancy to exchange, with two-thirds of consumers preferring to “keep tight control” over their smart ...read more

There has been an erosion in penetration of pay-TV subscriptions in the United States, traditionally one of the world's most lucrative markets for pay TV. They have fallen from a high of 86% in 2014 to 83 percent in early 2017, based on Parks Associates recent consumer research.

Despite signs in late 2015 and early 2016 that the U.S. cable TV industry finally had reversed years of subscriber losses, the numbers declined again for most cable operators late that same year.

Over-the-top ...read more

Dina Abdelrazik, Research Analyst at Parks Associates, recently sat down with Research and Markets to discuss technological advancements in IoT and how they're transforming the way consumers interact with their products.

THE CONNECTED LIFESTYLE

How have technological advancements affected the adoption, usage and retention of the smart home?

Technological advancements in IoT continue to improve the connected lifestyle. As a result, adoption of smart home products and services ...read more

In recent decades, the United States has grown into a more diverse nation. This trend is expected to continue in forthcoming decades. By 2044, more than half of the entire U.S. population will be non-white. A number of identified ethnic/linguistic subgroups have distinct video consumption habits and preferences, and organizations within the video ecosystem need to understand these preferences in order to stay competitive in the marketplace. 

As seen below, use of Internet video is ...read more

Partly due to consumer demand and partly due to competitive necessity, connected features and apps are being integrated across automakers’ fleets. Automakers initially tried to keep tight control over their infotainment systems but most have since opened up to Apple and Android in the car. In doing so, they cede some revenue opportunities to the tech giants and must take a much broader approach to monetizing connectivity in the vehicle.

At the same time, automakers and their suppliers ...read more