This 360 View analyzes connected consumers and their uptake, interest and perception of pay-TV and subscription OTT video services. The research examines adoption of and demand for pay-TV features, including premium channels, recorded and on-demand video, multiscreen accessibility, content discovery, and newly emerging CPE and service experiences. It also examines the relationship between OTT video service and pay-TV service adoption. The study explores consumer groups (new pay-TV subscribers, pay-TV upgraders, cord cutters, cord shavers, cord nevers, and OTT subscribers) to understand how they have changed over time in size, service adoption, and attitudes. Publish Date: 4Q 2019 Slides: 91 Authored By: Tricia Parks - Founder John Barrett - Director of Consumer Analytics
Published by Parks Associates All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher. Printed in the United States of America.
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