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Consumer Research
Primary ResearchSubscribe TodayThe Parks Points newsletter features all aspects of our research, including smart home, IoT devices, entertainment and digital media, security, energy, health, and consumer data. Subscribe Now | OTT: Perception, Use, and Business Models
Download Table of Contents (PDF) Survey Methodology and Definitions Pay TV Definitions and Categorization Defining Pay-TV Service Categories of Pay-TV Adoption (Q1/22) Entertainment Service Ecosystem Key Terms and Definitions Executive Summary Changes in US Pay-TV Market Overall vMVPD Service Adoption Penetration of Traditional vs. OTT Video Services OTT Service Use by Business Model Number of OTT Service Subscriptions - 8 Year Trend Method of Subscribing to OTT Service OTT Subscriber Churn Top 2 OTT Churn Triggers Video Service Adoption: OTT vs Pay-TV Penetration of Traditional vs. Subscription OTT Video Services Pay-TV & OTT Service Subscription Trend Pay-TV* and OTT Service Subscription Mix Pay-TV Adoption by Service Type Intention to Make Changes to Pay-TV Service OTT Business Models: SVOD, Ad-Supported, TVOD, vMVPDs OTT Service Use by Business Model Number of OTT Service Subscriptions Overall vMVPD Service Adoption vMVPD Service Adoption Use of Ad-Based OTT Video Services Use of Transactional OTT Services Preferred Method of Watching New Movies SVOD Market Leaders: Adoption & User Base Major OTT Subscription Service Adoption OTT Service Subscription: Big 3 OTT vs. Non Big 3 OTT Exclusive Subscribers of Individual OTT Service OTT Video Service Use by Parent Companies Other OTT Service Subscriptions Other OTT Service Subscriptions, Cont. Sports OTT Service Penetration Premium Network OTT Subscriptions Fitness OTT Service Penetration Major OTT Service Penetration by Age Major OTT Service Penetration by Gender Major OTT Service Penetration by Children at Home Major OTT Service Penetration by Income OTT Subscriber and User Journey Method of Subscribing by Service Type Q3 2021 Method of Subscribing to OTT Services Method of Subscribing to Top 10 OTT Services Triggers for Subscribing to OTT Services Triggers for Subscribing to Select OTT Service OTT Service Trials OTT Trials and Conversion in the Past Six Months Among All US BB HHs Subscription Rate by Number of Trials Attitudes Towards OTT Service Trials % Highly Agree: I’m More Likely to Subscribe with Longer Trial Average Subscription Duration of Major OTT Services Average Subscription Duration of Premium Network OTT Services Average Subscription Duration of Other OTT Services Average Subscription Duration of Sports OTT Services Average Subscription Duration of Fitness OTT Services Drivers for Using Ad-Based OTT Services Perceptions of OTT Services Net Promoter Score of OTT Services Traditional Pay-TV Service Provider NPS vMVPD Service NPS Reasons for Recommending OTT Services* Reasons for Recommending Select OTT Services* Reasons for Not Recommending a Service, but Continuing to Subscribe* Reasons for Not Recommending a Service, but Continuing to Subscribe, by Service User Experience of Online Video Service Subscriptions User Experience of Transactional OTT Services OTT Churn OTT Subscriber Churn Subscribers Cancelling Service as a % of Current Subscriber Base OTT Churn Triggers OTT Service Retention Options Social Viewing Methods of Social Viewing Likelihood of Using Co-viewing Feature Use of Dedicated Co-Viewing App among Subscriber and Demographic Segments Publish Date: 2Q 2022 Slides: 79 Authored By: Eric Sorensen - Sr. Contributing Analyst
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