This study examines uptake and perception of broadband services among U.S. households. It assesses perception of broadband providers, service bundling, adoption of services, upgrades and downgrades of broadband, and perception of broadband speeds received. It also compares perceptions among various groups of consumers, including those with mobile data services. Broadband Services in the U.S. addresses the following major questions in the broadband industry.
1) How is the market for broadband services growing? What are the drivers for consumer adoption and churn? Publish Date: 1Q 2019 Slides: 80 Authored By: Craig Leslie - Senior Analyst Michael Tuck - Researcher Yilan Jiang - Senior Director of Consumer Analytics
Published by Parks Associates All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher. Printed in the United States of America.
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