TMCnet

Saturday, October 19, 2013

Over 25% of US CE shoppers use mobile commerce apps in-store

More than 25 percent of CE buyers in US broadband households use mobile commerce apps on their smartphone to help with an in-store purchase decision, including functions such as product research, barcode scanning, and interaction with a retailer or brand app, according to a new study from Parks Associates. Parks Associates' research reveals that 43 percent of US smartphone users purchased a good via their device in the last month. However, consumers, especially shoppers at Walma ...read more

Thursday, October 03, 2013

Parks Associates: Europeans Want More Content Discovery Options for TV Viewing

Parks Associates European research finds strong demand in Western Europe for TV solutions that personalize and prioritize content. TV subscribers in France, Belgium, the U.K., and Germany all expressed strong interest in an EPG feature that displays a viewer's favorite channels first.

The research firm will discuss strategies to improve the customer experience and monetize video services at the eighth-annual CONNECTIONS™ Europe, November 12-13 in Amsterdam. Industry executiv ...read more

Tuesday, September 24, 2013

By 2017 Nearly 70M US Households Will Have Smart TVs

While moderating a session called "Smart TV Rising" at the New York Times Center Hall Heather Way, Senior Analyst, Parks Associates (News - Alert), stated that research shows that there will be 175 million online video users in the U.S. in 2013. She estimates those numbers will rise to 191 million by 2017. Their research shows that by 2017 there will be nearly 70 million smart-TV households. The Parks Associates advertising research has found that "25 percent of smart-TV app use ...read more

Monday, September 23, 2013

Cognitive Networks Teams Up with Smart TV Industry Leaders at Advertising Week 2013

Made up of leaders from the Smart TV ecosystem, the panel will focus on Automatic Content Recognition (ACR) technology and how it is powering an enhanced Smart TV viewing experience. This newly-enabled technology allows advertisers and broadcast networks to deliver synchronized, interactive advertising and show content to consumers, such as real-time coupons, live viewer opinion polls, and social TV engagement based on popular social media platforms.

The "Smart TV Rising" pa ...read more

Saturday, September 14, 2013

Machine to Machine Solutions Week in Review

We use many devices to communicate, and soon enough, they’ll all be communicating with each other. Machine to machine (M2M) solutions enable communication between devices, fueling the growth of the Internet of Things. And as the number of connected devices continues to grow, so does the news we see each week. Here are the top machine to machine stories this week.

Analysts at Parks Associates recently published a white paper that revealed that machine to machine communication ...read more

Wednesday, July 17, 2013

Samsung Electronics and Delivery Agent Launch T-Commerce Shopping

Parks Associates estimates that of the 136 million TV households in North America projected in 2013, Smart TV homes will be present in 32 million, or 23 percent. By 2017, more than half (53%) of TV households will own a Smart TV.

From the article, "Samsung Electronics and Delivery Agent Launch T-Commerce Shopping."

Friday, July 12, 2013

Research and Markets Adds Report: App Development and Distribution Models

Research and Markets has announced the addition of the "App Development and Distribution Models" report to its offerings.

In a release, Research and Markets noted that report highlights include: This report evaluates the connected app marketplace in North America. The study examines the app development, management, integration, and publishing process for the major app-enabled devices - smartphones, tablets, and connected TVs.

Connected device ownership is going mainstrea ...read more

Wednesday, June 19, 2013

CEDIA Commissions Second Industry Market Research Project

CEDIA (the Custom Electronic Design and Installation Association) has commissioned international market research company, Parks Associates, to repeat its extensive survey into the UK residential custom installation sector first carried out last year. Commencing in July 2013, CEDIA will again survey custom integrators installing CEDIA portfolio products in the UK to build on the picture of the residential custom installation industry; last year, the UK market value, based on surv ...read more

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