Dealerscope

Parks Associates’ recent study aims to answer the question of which age range is adopting tech faster by surveying and analyzing connected technologies in homes based on the age of the head of household.

From the article "Smart Home Adoption Spilt by Age" by Dealerscope Staff.

More US households use Roku devices than any other streaming-media player, Parks Associates reports. Its report states that 21% of broadband households with CE devices stream online content primarily with a streaming-media player, up from 12% last year. In addition, 65.8% of the 97.6 million American households that had broadband in the first quarter had at least one Internet-connected CE device. Only Microsoft Xbox and Sony PlayStation are used more than Roku devices to watch s ...read more

One major highlight from the reports is that Parks Associates expects that the global annual unit sales for streaming media devices will increase from 30 million units in 2013 to 86 million units by 2019. Further, they predict that more than 330 million 4K UHD TVs will be sold globally by the end of 2019—an increase from the 2 million sold in 2013. And by 2020, Parks Associates believes nearly 97 million wireless speakers will be sold globally.

“The number of connected CE ca ...read more

Parks Associates, a Dallas-based market research and consulting firm, released four industry reports that focus on a number of hot topics in the tech industry right now: big data and consumer privacy, the market for wearable devices, the impact of piracy on the digital media industry, and the market for streaming media devices.

Roughly 66 percent of U.S. broadband households have a consumer electronics device that is connected to the Internet, according to Parks Associates r ...read more

Amazon’s decision to enter the media streamer business has paid off, according to a study from Parks Associates. The research firm found that Amazon’s Fire TV and Fire TV Stick took third place in U.S. device shipments last year, overtaking Apple TV. Still, Roku held onto its lead from 2013, with 34 percent of shipments, while Google’s Chromecastremained in second place with 23 percent.

From the article "Amazon reportedly beats Apple TV in 2014 as streaming video gets seriou ...read more

In a recently released report from CEA and Parks Associates it was revealed that smart home manufacturers are estimated to have sold more than 20 million devices in the U.S. by 2014. By 2017, that number will explode to more than 35 million devices in the U.S. In fact, by the end of 2017, CEA expects the industry to be shipping more than $4 billion of smart devices and smart home controllers.

The smart home, as a category, is still in the early stages of the traditional adop ...read more

Tablets is a category in motion. Since their debut as a viable product four years ago with the Apple iPad, adoption rates have zoomed in broadband-equipped households (from zero in 2010 to nearly 50 percent through 2013, by Parks Associates estimates), and 2014 continues the trend, with consumers facing a choice of more and more operating systems, screen sizes and functionality with each month that passes.

From the article, "The Triumph of Tablets" by Nancy Klosek.

What do cable and TV company customers want that they don't have? One thing in particular: Remote access to the shows on their DVR. That's according to a survey released during International CES by research firm Parks Associates, nearly a third of customers of pay TV want the ability to watch their recorded shows on mobile devices.

“Remote access to DVR content was the most popular among pay-TV households without that service. Our research shows 31% of pay-TV subscribers wan ...read more