"Consolidation in the pay-TV industry in the U.S. is inevitable," said Brett Sappington, director of research at Parks Associates. "DirecTV can't sell (wired) broadband, so in a sense they have a harder time competing with cable and with telcos."
With the rise of Netflix and other Internet-based alternatives, traditional pay-TV companies need to offer far more than a package of channels to retain customers. That includes home broadband, as well as interactive video services ...read more
Connected home – In 2017, more than 11 million U.S. broadband households will have a smart home controller, up from 2 million in 2013, according to research firm Parks Associates. AT&T and Comcast launched home automation offerings in Denver and across the country in recent years, allowing homeowners to control thermostats, doors, security systems and other products via tablets and smartphones.
Wearables – Parks Associates estimates that U.S. sales of fitness tracking device ...read more
According to Parks Associates, over 25 percent of shoppers use their devices to research products, when buying consumer electronics devices from bricks and mortar stores.
Further proving that the smartphone is well and truly cemented into modern life, the study shows that among U.S. consumers, those that frequent Target are the most likely to turn to their handsets rather than a shop assistant when choosing what to buy.
“Consumers are using apps and smartphones to enhanc ...read more
Apple’s iPhones are more widely used than Android-based smartphones among households earning more than $100,000 annually, while Android has a solid lead among those earning between $75,000 and $100,000, according to research firm Parks Associates.
A low-cost iPhone model could make sense for a carrier such as T-Mobile, which is the only company among the nation’s Big 4 carriers to do away with subsidies on smartphones.
From the article, "Apple iPhone 5S release date and ...read more
The deal is a good one for both companies, said Brett Sappington, director of research at Parks Associates, a consulting firm. It positions Ericsson to be a major player in an industry that's consolidating. And it allows Microsoft to focus on one of its core products rather than having to compete with some of the giant telecommunications service companies that are starting to dominate the IPTV market.
From the article, "Microsoft to sell Mountain View-based Mediaroom unit" b ...read more
“If you look at the entire laptop or notebook category, what you’re looking at is really the end of that category as we know it and everything migrates to an ultra-thin or ultrabook form factor,” said Kurt Scherf, vice president and principal analyst for research firm Parks Associates.
From the article, "CES 2012: Say goodbye to traditional laptops" by Andy Vuong
"If you look at the entire laptop or notebook category, what you're looking at is really the end of that category as we know it, and everything migrates to an ultra-thin or ultrabook form-factor," said Kurt Scherf, vice president and principal analyst for research firm Parks Associates.
From the article, "Thin ultrabook computers may star at Consumer Electronics Show" by Andy Vuong
A 2010 report by Parks Associates that found more than 50 percent of Americans with broadband service look to their provider as the first or second option in solving home computer-related issues.
From the article "Comcast rolling out 24/7 tech support for home electronics" by Andy Vuong