Fortune

Friday, August 21, 2015

Amazon Fire TV is selling better than Apple TV

Will the rumored new model help Apple TV get back up the rankings?

If recently released data from Parks Associates is correct, Apple TV slipped down from third to fourth place in the rankings of the most popular streaming media device based on U.S. sales for 2014.

The reason for Apple TV’s fall? Amazon’s Fire TV and Fire Stick, introduced last year. According to the data, Roku is currently in the top spot with 34% of the market, followed by Google’s Chromecast with 23%. ...read more

Thursday, December 13, 2012

Interest in the Surface fell 53% after its price was announced

Consumer preferences in one of this holiday's hottest categories -- tablet computers -- shifted pretty dramatically between the third and fourth quarters, according to a new survey of U.S. households with broadband access published Thursday by Parks Associates.

Among its findings:

  • For the first time, more U.S. broadband households plan to purchase a tablet for the holidays than a laptop, netbook or Ultrabook.
  • 33% of U.S. broadband households now own a tablet, u ...read more

Tuesday, June 05, 2001

A peek at the future of digital domiciles

Though those promoting home networking may bicker about which technology is superior, all agree that networking is the foundation on which the digital home will be built. In two years, more than 12.5 million U.S. residences will have an in-home network, up from an estimated 4.5 million at the end of 2000, according to a study by market-research firm Parks Associates of Dallas, Texas....

The need for such network mediators is huge. Park Associates predicts that the market for ...read more

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