Industry Press Releases

Individuals looking to get into shape may wish to purchase a fitness tracker to help them achieve their personal goals. MobiHealthNews.com recently reported on a study conducted by Parks Associates which found that fitness trackers aren't abandoned as commonly as has been reported. For example. 68 percent of users of the Fitbit line of products report they use their device everyday, and seniors are turning to these devices more frequently, with 33 percent of individuals in this ...read more

Redwood City, CA, December 03, 2015 --(PR.com)-- 2015 is proving to be a blockbuster year for over-the-top (OTT) video services, with more than 65 players either offering video services today or announcing plans to do so in the coming months, according to a new study conducted by Parks Associates called The OTT Playbook, Part II: Keys to Building Momentum. The report was co-sponsored by Vindicia, a leader in enterprise-class subscription and recurring billing and Ooyala, a leadi ...read more

Technology is at the forefront of bringing transformation to almost every aspect of life. At CES 2016, Intel Corporation will show amazing experiences made possible by technology in a wide array of consumer passions - from sports and gaming to health and fitness, entertainment and more.

Intel's cybersecurity evangelist Gary Davis will join the Parks Connections Summit at CES for a security panel, moderated by Brad Russell, research analyst, Parks Associates.

From the pre ...read more

According to recent research from Parks Associates, approximately 14 percent of USA broadband households have expressed an intention to purchase a networked security camera. The product line consists of wired and wireless devices that enable networking, broadband access and network connectivity.

From the press release "NETGEAR introduces Arlo Q 1080p HD Security Camera with Audio" by Franklin Simmons.

“Arlo Q packages the elements that consumers value for home security into a well-designed product,” said Stuart Sikes, president of Parks Associates, a market research and consulting company specializing in emerging consumer technology products and services. “Arlo Q addresses consumer desire for visual quality with enhanced audio and cloud capabilities. The Arlo platform fuels the growing do-it-yourself smart home security market.”

According to recent research from Parks Ass ...read more

According to market data (Parks Associates 2015), global OTT video subscription revenues are forecasted to increase from $9 billion in 2014 to $19 billion in 2019. The increasing demand for OTT content is expected to create an incredible market opportunity. This is especially true for live OTT offerings, such as global sports programs and other live events. However, today's OTT delivery platforms and CDNs' best effort solutions are not optimized for live. Today there is a delay ...read more

Jennifer Kent, Director, Research Quality & Product Development, Parks Associates has been confirmed as a moderator at Autonomous Car Detroit 2016.

As Director, Research Quality & Product Development, Kent manages Parks Associates’ process for producing high-quality, relevant, and meaningful research. She acts as an internal advocate for Parks Associates clients and leads the company’s efforts at conceptualizing and implementing digestible, relevant research presented in an ...read more

Initially launching in the Washington, D.C. metropolitan area, Online Owls plans to expand its service nationwide in 2016. In the greater D.C. metro area, an estimated 1.4 to 2 million people use broadband Internet at home, according to a study by Pew Research Center. A recent survey by Parks Associates found that an estimated 68 percent of D.C. area households said they would be interested in technical support that caters to their devices.

There is a real need for technical ...read more