Home Media

Research firm Parks Associates estimates that 7.6% of consumers are considering canceling their pay TV service for online or other video sources in 2011.

“Will those consumers come back to pay TV?” asked Parks senior analyst Brett Sappington, during a Jan. 20 presentation. They might, if their TV experience is more personalized, he said. Value-added services from broadband providers, including premium tech support, home security and automation, and region-specific services, may ...read more

Research firm Parks Associates said the projection suggests another nail in the coffin for brick-and-mortar video stores.

Despite the tally, just 38% of households plan to make a CE purchase by Christmas compared to 50% during the same period last year, according to Parks.

“Consumers want deals; that is their trigger as economic conditions have made them more cautious buyers,” CEO Tricia Parks said. “Market players must stress the value and convenience of Internet-connec ...read more

With nearly 20% of American broadband households paying an average of $5 a month to watch TV or movie content on their PCs, and 5% paying an average of $6.50 a month to do the same via a video game console, according to research from Parks Associates, the digital living room is already a reality, and with more devices offering more options — and at cheaper prices — it can become a reality for more and more people, panelists agreed.

From the article, "Experts Mull State of Co ...read more

By 2014 the number of Internet-connected devices in homes worldwide will hit 4 billion, up from around 1 billion today, according to research from Parks Associates.

“By the time we hit 2014 we’re looking at a net add of 1 billion a year,” said Kurt Scherf, VP and principal analyst for Parks, in a presentation.

“I think connected Blu-ray players are going to be a hit, because the price keeps dropping,” he said. Among those with a connected Xbox 360 console, 43% are watchi ...read more

Western Digital June 9 launched a media player that allows users to stream high-definition content, including Netflix movie streams, onto an HDTV.

Sales of connected consumer electronics devices, such as TVs and digital media adapters, are expected to more than double from 57 million units in 2009 to 115 million units in 2013, according to Parks Associates.

From the article, "Western Digital Bows HD Media Player" by Erik Gruenwedel

Separately, Parks Associates said it expects the number of Web-enabled TVs to reach 80 million in the U.S. by 2013.

From the article, "Report: Blu-ray to Drive Web TV Enabled Homes" by Erik Gruenwedel

According to ABI Research, more than 60% of mobile devices today are video capable, and according to research firm Parks Associates, video applications, along with gaming and music, are by far the most popular among consumers, downloaded by 71% of mobile customers.

And consumers aren’t slowing down in buying those mobile devices that demand broadband access. Nielsen in late December issued a report showing that 15% of all American households have a smart phone, and one in fi ...read more

The year isn’t even over yet, but Parks Associates reported Nov. 11 that the number of American broadband households viewing online, premium video content has doubled since 2008.

“Consumer interest in time-shifting content through online portals has increased significantly,” said Jayant Dasari, research analyst for Parks Associates. “Close to 40% of broadband households today watch full-length television shows over the Internet.

From the article, "Report: Online Premium ...read more