Parks Associates today announced Owen Hanks, General Manager, Mobile, Europe, YuMe, will deliver the closing keynote at CONNECTIONS™ Europe, following a day of sessions and research presentations on monetization and business models for multiscreen services and video value-added services. The international research firm, which hosts the executive conference 13-14 November in Amsterdam, forecasts Western European online and mobile video advertising revenues will reach $2.3 billion ...read more
Three quarters of connected TV owners are using them to watch online video, according to a new report from Parks Associates.
That figure is up 30% over six months.
“The percentage of smart-TV owners connecting the device to the Internet has steadily increased, from approximately 40% in 2010 to 56% today,” said Pietro Macchiarella, research analyst for Parks Associates. “This device, when connected, offers a toehold to a variety of players, including broadcasters, over-th ...read more
Parks Associates today announced the early sponsors and preliminary agenda for CONNECTIONS™ Europe: Monetizing the Digital Home, 13-14 November at theCrowne Plaza South in Amsterdam. The executive conference, produced by Parks Associates in association with ESNA,explores new business opportunities in connected home and entertainment value-added services through high-level analysis, global and European consumer research, and information on emerging and converging technologies. ...read more
Parks Associates announced today Maitreyi Krishnaswamy, Director, Video Services Product Development and Management, Verizon, is participating as a speaker at the upcoming CONNECTIONS™ at TIA, June 5-7 at the Gaylord Texan. Ms. Krishnaswamy will participate in the session "The Next Steps in TV Everywhere," Tuesday, June 5, 4:00 P.M.
According to Parks Associates research, approximately one-third of U.S. broadband households now watch Internet video on a TV or PC, and approxi ...read more
The record-breaking box office success of "The Avengers," in large part due to higher-priced 3D tickets, will increase consumer demand for access to 3D movies at home, according to analysts at Parks Associates. New research from the international firm shows U.S. 3D TV owners are satisfied with their TVs. A majority of them use their 3D TVs on a monthly basis, and 65% want access to more 3D movies.
Parks Associates recently released 3D TVs: Adoption, Use, and Purchase Intenti ...read more
“This is an exciting development in the connected home space,” said Stuart Sikes, president of Parks Associates, experts in emerging consumer technology products and services. “While there have been various simple applications such as remote management of HVAC systems that have delivered significant savings, until now, there have been few comprehensive offerings aimed at the mass market. Lowe’s new Iris product and service platform has the attributes needed to break down these b ...read more
Revenue growth in digital music dropped from 91% in 2006 to 6% in 2010, according to a new Parks Associates report. "For years, the music industry concentrated on piracy as the biggest threat, but that focus is changing," said Laura Allen Phillips, Research Analyst, Parks Associates. "Consumers are used to the idea of ‘free’ music, so service providers need to add something of value beyond the music itself."
Parks Associates' new report examines how key players from transact ...read more
Parks Associates announced "Technical Support as a Value-added Service" will be a key session at CONNECTIONS™: The Digital Living Conference and Showcase in Santa Clara on Wednesday, June 29. Executives from Dell, EchoStar, iTOK.NET, and PlumChoice will join host Parks Associates to discuss opportunities across retail, OEM, service provider, and independent channels for consumer tech support services, a market that will approach $12 billion in U.S. revenues by 2015.