IPTV News

Approximately 1.6 billion people worldwide actively watch online video on a variety of connected devices, according to a new report conducted by Parks Associates and co-sponsored by Vindicia and Ooyala.

Meanwhile, an estimated 900 million access TV programming and movies online. That number will swell to over 1.3 billion video viewers by 2019, states the report.

The report also looks into what consumers want from an OTT service. The first priority is content. The report ...read more

51% of pay-TV subscribers are very interested in having unlimited space to store DVR recordings, according to new research from Parks Associates.

Currently, over 50% of US broadband homes either include a DVR as part of their pay-TV subscription or have purchased one at retail. The research firm estimates the total number of cloud DVR subscribers in the US will exceed 4.6 million by the end of 2015 and total 24 million by 2018.

“Consumer interest in cloud DVR features is ...read more

According to new digital media consumer research from Parks Associates, 11%of Netflix subscribers, 10% of Hulu Plus subscribers, and 5% of Amazon Prime Instant Video subscribers are using an account paid for by someone else.

Account sharing is highest among younger households, where 22% of those 18-24 who use an OTT service use a subscription paid by someone outside of their household. This OTT account-sharing research includes OTT services that are independent of pay-TV ser ...read more

A new report from Parks Associates suggests that the number of households planning to cancel their pay-TV service (potential cord-cutters) has increased, reaching 7% of US broadband households with pay-TV service.

The report, Under Attack: Assessing New Threats to Pay TV, provides strategic recommendations for service providers, app developers, and platform developers as consumers turn increasingly to OTT and non-linear content options.

Brett Sappington, Director of Rese ...read more

17% of U.S. broadband households are likely to subscribe to an over-the-top (OTT) video service from HBO, according a survey of 10,000 US broadband households from Parks Associates.

Among these likely subscribers, 91% are currently pay-TV subscribers, and roughly one-half would cancel their pay-tv service after subscribing to this HBO OTT service. The research firm reports the average viewer in a broadband household watches nearly 3.5 hours of OTT video each week on a TV set ...read more

New analysis and insights from Parks Associates predict smart watches and connected entertainment devices, including game consoles and streaming media devices, will be the most popular gifts for the holiday season.

Among connected CE devices acquired in 2014, 37% of smart watches, 25% of streaming media devices (including players like the Roku 3 and sticks like the Google Chromecast), and 20% of gaming consoles were received as gifts. Other popular CE gifts include tablets a ...read more

Parks Associates announced new research today at CONNECTIONS Europe showing pay-TV adoption in Germany and the UK has reached 86% and 78% of broadband households, respectively.

Spanish adoption is much lower, with 47% of broadband households receiving only local broadcast channels.

Parks Associates research shows 10% of Spanish broadband households with a pay-TV service plan to change to a new service provider in the next 12 months, compared to 9% in the UK and 4% in Ger ...read more

New research from Parks Associates shows the average US broadband household now watches more than 17 hours of non-linear video per week, compared to 11.5 hours of linear video.

“Non-linear video accounts for 49% of the video consumed on the TV, and it is already the majority, 60%, of TV video viewed by consumers 18-24,” EXPLAINS Barbara Kraus, Director of Research, Parks Associates. “Growing consumer demand, alongside new OTT service announcements from HBO and CBS, is drivin ...read more