Rapid TV News

US broadband households spend an average of 1.3 hours per week watching video on a tablet and 1.6 hours per week on a smartphone, compared with almost 20 hours per week on a TV.

That's according to research from Parks Associates, based on a nationwide 1Q 2014 survey of US broadband households. The firm also found that despite the popularity of mobile platforms, the TV remains the preferred screen for video viewing, while the PC has shown significant declines as a video-viewi ...read more

More than 45% of US pay-TV subscribers are interested in cloud DVR technology, according to research from Parks Associates.

In particular, consumers are interested in unlimited storage space and two-week catch-up services for video.

With the Supreme Court omitting cloud DVR in its 2014 Aereo ruling, pay-TV providers can experiment with these cloud services as strategies to build subscriber loyalty and increase revenues, the company said.

"The Aereo case left licensin ...read more

"Streaming of entertainment content continues to grow – two-thirds of US broadband households currently connect a CE device to their TV sets – meaning that consumers have a wide variety of viewing options beyond traditional broadcast and pay-TV," said Barbara Kraus, director of research for Parks Associates, explaining the rationale for such a move. "Roku is the most-used streaming media player in the US. While Roku provides more than 1,500 channels, the new Seagate channel will ...read more

The likes of Roku, Apple and increasingly Amazon Fire TV are driving rapid expansion of streaming media players in US households according to research from Parks Associates.

Indeed The Evolving Market For Streaming Media Devices report found that more than a quarter of US households will likely have a streaming media player by 2015. By the end of 2013, Roku accounted for nearly half (46%) of streaming media players purchased in the US in 2013, while closest competitor Apple ...read more

Despite the diffuse nature of multiscreen devices, just three types of consumers — travellers, avid viewers and multiscreeners — watch the most mobile video content according to research from Parks Associates.

In its 360 View: Entertainment Services in US Broadband Households survey of 10,000 US broadband households in the first quarter of 2014, these three segments average nine hours of viewing per week on a smartphone or tablet compared with less than 15 minutes per week f ...read more

Enthusiasm for the Google Chromecast streaming video dongle appears to be waning, analyst Parks Associates has noted in a first quarter 2014 consumer survey.

Even though ownership of the $35 product designed to bring Web content to the living room TV, is holding steady in the United States at approximately 6%, use is faltering.

Compared with the last two quarters of 2013, the percentage of Chromecast owners who use the device at least monthly to view Web pages on a TV ha ...read more

A report from Parks Associates has revealed the full extent to which younger viewers are driving the uptake of over-the-top (OTT) services, in particular over multiple devices.

The analyst's Trends in Content Licensing report — which analyses television and movie licensing trends and the impact of multiscreen, time-shifting and the demand for exclusive content — found that pay-TV penetration fundamentally remains fairly steady at around 85% of all US broadband households and ...read more

Leading US analyst Parks Associates has revealed survey data showing that more Roku owners than Apple TV owners use an over-the-top (OTT) service.

Specifically, the firm's Streaming CE and Content Purchasing Habits report found that 86% of Roku owners compared to 77% of Apple TV owners use a subscription OTT service of any kind. Three-quarters of Roku owners were found to have used Netflix, while 63% of Apple TV owners use it. However, more Apple TV owners used Amazon Prime ...read more