FierceCable

The gap between linear and non-linear TV usage continues to expand in U.S. broadband homes.

According to new Parks Associates research, consumers in broadband-equipped U.S. homes now watch 17.4 hours of TV programming a week through digital video recorders, pay-TV VOD and online SVOD services. Conversely, these consumers only watch, on average, about 11.5 hours of live, linear TV per week.

"Non-linear video accounts for 49% of the video consumed on the TV, and it is alre ...read more

As Variety editor Andrew Wallenstein noted, Apple CEO Tim Cook said in April that Apple TV had reached an installed base of 20 million in the U.S., generating revenue of $1 billion. (This was despite rampant accusations by Apple watchers that the company is neglecting the OTT category.)

However, a study released in July by Parks Associates found that Roku is the runaway leader in the U.S. in terms of actual device usage, with 44 percent of surveyed homes reporting that Roku ...read more

With the Supreme Court rendering an earlier legal affirmation of cloud-based DVR technology intact, Parks Associates has found that 45 percent of U.S. pay-TV subscribers are interested in such a service.

"The Aereo case left licensing for cloud DVR rights largely unaffected, allowing pay-TV providers to move forward with cloud DVR development and implementation," said Glenn Hower, one of the three Parks Associates research analysts who wrote the report, "Cloud DVR: The New F ...read more

New research from Parks Associates polling 10,000 broadband-equipped consumers provides important information to pay TV operators, who are looking to prioritize their multiscreen app development to the OTT devices consumers use most. Nearly two-thirds (65 percent) of pay-TV subscribers have at least one device connected to their TV, according to Parks, an increase from 53 percent in 2013.

The new report, titled The Evolving Market for Streaming Media Devices, details Roku's ...read more

As GigaOM reported Wednesday, [Google] used its keynote address to contradict a widely reported Parks Associates research note from last month that showed that usage of the Chromecast streaming dongle was down significantly.

Presenting a slide to I/O attendees, Google said usage over a seven-day span is actually up 40 percent since the third quarter of last year, which was just after the inexpensive over-the-top streaming device was introduced. In a survey of Chromecast ...read more

The U.S. will have over 103 million pay-TV households by the end of 2014, with two-thirds of pay-TV subscribers expressing interest in features they currently do not have, according to new researchannounced at CES today by Parks Associates. The research firm announced it will host the 18th-annual CONNECTIONS™: The Premier Connected Home Conference on May 13-15, 2014, at the San Francisco Airport Marriott Waterfront, which will focus on connected home topics such as pay-TV servic ...read more

More pay TV subscribers want to be able to access to programs stored on their DVRs similar to the way Dish Network customers can use its Sling product to watch video from set-tops in their homes on any Internet-connected device, Parks Associates said Friday.

The research firm released a report that found 31 percent of pay TV subscribers want access to place-shifting devices. Its surveys also found that 27 percent of multichannel subscribers are interested in TV Everywhere co ...read more

Importantly, the campaign will seek to position Roku's offerings as a suitable competitor to the offerings from telco and cable pay TV providers: "The most important question when buying a streaming player is 'What can I watch?' and this campaign highlights the superior selection of movies and entertainment available only on Roku," said Matthew Anderson, Roku's chief marketing officer, in a release.

Roku's actions are closely watched by the streaming media market. According ...read more