Advanced Television

Research from Parks Associates reports that usage of Google Chromecast appears to be declining while adoption of streaming media players has increased to nearly 20 per cent of US broadband households, up from 14 per cent in 2012.

From the article, "Google Chromecast in decline."

Parks Associates has published consumer research showing more Roku owners than Apple TV owners use an OTT service.
The firm’s Streaming CE and Content Purchasing Habits finds 86 per cent of Roku owners compared to 77 per cent of Apple TV owners use a subscription OTT service of any kind. Seventy-five per cent of Roku owners use Netflix, while 63 per cent of Apple TV owners use it.

“More Roku owners use Netflix, but more Apple TV owners use Amazon Prime Instant Video (40 pe ...read more

Parks Associates has revealed new research predicting 4K TVs will follow a similar, but faster, growth pattern as HDTVs, which have reached 82 per cent of U.S. broadband households after 15 years on the market. The research “4K Today: Bringing Ultra HD to Market” predicts 4K TVs will reach mass-market pricing in the next 2-3 years and top 80 per cent of households in approximately 10-12 years.

Parks Associates analysts note 4K will initially be delivered via OTT, with compan ...read more

Parks Associates research shows that nearly 30 per cent of US broadband users watch video on a mobile phone monthly, with the average user watching 1.7 hours of video on a mobile phone each week.

From the article, "30% US broadband users watch video on mobile."

Research from Parks Associates shows mobile consumption of video is driving usage of TV apps, with 55 per cent of US smartphone owners and 61 per cent of tablet owners using a TV-related app at least once a month.

“TV app usage is altering the use cases for multiple connected devices; currently 57 per cent of connected game console owners are using the device to watch TV shows,” said Stuart Sikes, President, Parks Associates. “We are also seeing new revenue opportunities eme ...read more

Research from Parks Associates finds subscribers of OTT services spend more per month renting and buying video downloads than the average household, which contributes to the success of Amazon’s business model of integrating transactional services with its Amazon Prime subscription service. Two-thirds of Amazon Prime Instant Video subscribers use Amazon transactional service.

Brett Sappington, director, research, Parks Associates, commented: “Our research shows roughly 50 per ...read more

Entone, a provider of Hybrid TV and Connected Home solutions, is taking a leadership role in eliminating the need for new wires and set-top boxes in consumers’ homes with the introduction of its EnterLink video networking solution.

“Wireless capabilities in hybrid set-top boxes provides a great benefit to consumers and solves a big problem for operators,” stated Brett Sappington, director of research at Parks Associates. “The wireless connection makes it much more likely tha ...read more