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Consumers have high expectations for video quality, and they don’t differentiate or make exceptions for the delivery mechanism, according to a slate of new research. What’s more, viewers are increasingly less tolerant of any video problems they encounter.

Parks Associates surveyed consumers and found that whether TV is delivered via over-the-top, satellite, or a cable operator, they expect the same type of experience: a full-featured service and a quality user interface. Vie ...read more

Ultra HDTV sets are steadily growing -- but they won’t reach a dominant majority of U.S. TV homes that currently have HDTV for another decade.

Market researcher Parks Associates says by 2024 to 2026, 4K TV sets -- which can deliver four times the quality of current HDTV sets -- will top 80% of U.S. TV homes. More immediately, Park estimates 4K TV sets will hit mass-market pricing in the next two or three years.

Analysts have derided any rapid growth over 4K TV set adopti ...read more

Indeed it’s just as likely that the new “MTPE” exists so that NBC can point to some forward momentum for the show, which is now meandering on Sunday morning in the Nielsens. But for a brand like NBC News to be pumping up a mini-“Meet the Press” in its digital space is a mix-and-match marvel.

There is a daily millennial survey, and more to come in this space. Today’s bulletin is new research from Parks Associates that says that 37% of consumers 18 to 24 say online video is th ...read more

Twenty percent of all smartphone owners already used at least one mobile location service or mobile wallet in 2013, according to the Parks Associates study Transforming Commerce: Mobile Wallets and LBS.

More significantly, the study suggests that usage will increase to about 113 million, or 43% of all smartphone owners within three years.

The research shows that almost half of all holiday consumer electronics shoppers in 2013 expected to use their smartphones while shopp ...read more

At the Consumer Electronics Show, research was released that shows about 66% of pay-TV subscribers “express interest in features they currently do not have,” per Parks Associates.

“Our research shows 31% of pay-TV subscribers want remote DVR access, while 27% are interested in TV Everywhere and 26% in personalized recommendations,” said John Barrett, director, consumer analytics, Parks Associates, in a release.

Parks Associates notes that few providers beyond Dish Networ ...read more

More and more consumers are viewing video via over-the-top services, according to just-released research from Parks Associates. About 50% of U.S. broadband homes use subscription or transactional over-the-top video, the research firm said when it released its newest data at the Consumer Electronics Show in Las Vegas this week.
Parks also learned that those over-the-top homes spend more on video in general than other homes – about $67 per month on video, versus $40 on average f ...read more

Consumers are showing a preference for Apple in every category in which it has a product, even in one category in which it was totally written off: desktops.

For the first time, Apple topped Dell as the most popular brand for laptops, according to new research from Parks Associates. That the brand could come back in a category where it was once an afterthought is a testament to the strength of its brand, says John Barrett, director of consumer analytics at Parks.

“It’s b ...read more

With both the PlayStation 4 and Xbox One now on the shelves (and the holiday shopping season starting in earnest), things are looking good for Sony’s latest console gaming entry.

According to Parks Associates research, more consumers shopping for console platforms this year are leaning toward PlayStation 4 over the Xbox One. In a survey of 2,500 households with broadband, 36% of console shoppers said they planned to buy a Sony gaming console, while 27% said they planned to b ...read more