MediaPost Publications

In the first quarter of 2013, 14% of tablet/smartphone users were found to use TV-content apps, with 75% of those users satisfied with that experience, per Parks Associates. The highest usage of TV apps comes with watching video related to those TV program/channel -- nearly 50% of those using TV apps.

Other activities in order of high usage include getting related information; checking times/dates of TV shows; playing games; reading comments from users about TV programming; ...read more

People are regularly using apps from programmers, content providers and OTT companies to consume or supplement the content they would normally get on their TV. Yet, the activities they are choosing are still wide and varied.

According to new research from Parks Associates, 14% of smartphone and tablet users used a TV-content app in the first quarter of 2013, most commonly to watch video, looking for information related to programming or looking up program information.

Be ...read more

Parks Associates estimates 48% of U.S. smartphone owners use apps for daily information and entertainment, while 15% use the phone to order food and 12% use it to shop for physical goods.

While more than half of the companies have mobile sites or use responsive design, only 56% serve any mobile-formatted content to smartphone searchers, according to Pure Oxygen's report. Some 45% serve smartphone searchers via a dedicated mobile site. Zero mobile sites comply with Google's m ...read more

That key underpinning indicates that TV programmers remain in bed - understandably so - with their service providers. Broadcast networks aren’t jumping into TV Everywhere unless their provider partners are holding hands with them. Last summer, NBC required digital viewers of the Olympics to be authenticated pay-TV subscribers, while Fox offers shows online first to pay-TV subscribers. ABC has long been a digital leader among TV networks. It was the first to offer shows on iTunes ...read more

Recent data from Parks Associates indicates that U.S. consumers often turn to their mobile devices regularly while watching TV. The research firm said 22% of U.S. broadband consumers check or update their social network on a smartphone or tablet while watching TV, while 18% of U.S. homes with a smartphone or tablet use an app from their pay-TV provider to check TV listings, program their DVR, or watch TV programming. Those are solid numbers, demonstrating how quickly mobile devi ...read more

According to research company Parks Associates, nearly half (44%) of those who initially cut their cords in favor of over-the-top (OTT) services, and then re-subscribed within the past 18 months (about 7% of the pay-TV households), did so because of a promotion offering a discount or better deal than they had before.

“One-half of those who responded said they came back, and they did so because of a promotion or offer,” said John Barrett, director of research at Parks Associa ...read more

TargetSpot has added Xbox Music to the list of affiliates for its digital audio advertising network, the company just announced. The partnership gives TargetSpot advertisers access to streaming audio inventory delivered via Microsoft Xbox consoles as well as Windows 8 and Windows RT tablet computers and PCs, and Windows Phone 8 mobile devices.

According to the Digital Audio Benchmark and Trend Study conducted by Parks Associates, over one-third of people who listen to Inter ...read more

Tablet users are more active in the evening, with 63% of tablet ad requests coming after 2 p.m. Smartphones click more often from midnight through the morning, according to Adfonic. The findings support Parks Associates' research that tablets are becoming alternatives to controllers and interactive program guides, with more than one-third of tablet owners using apps to search for show-related information or check listings while in front of the TV.

Mobile and the rise of loca ...read more