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Smartphones and tablets have already upended the consumer electronics industry having reached near-equal penetration to e-readers and netbooks, according to Parks Associates. And they're expected to have a residual effect on the mobile banking world as well.

From the article, "Mobile Banking Growth Opportunity 'Substantial' " by Aaron Baar

Apps will become the universal means for connecting interested parties, just based on nearly 1 million apps on the Apple and Facebook platforms. Consumers under 35 are increasingly ditching their browsers for mobile apps because they afford convenience and instant access, according to Parks Associates. Comparative pricing apps like RedLaser on iPhone and The Find on Google's Android have been all the rage among brick-and-mortar holiday shoppers.

From the article, "Facebook Lea ...read more

The defenders of the status quo will argue that although 40% of U.S. broadband homes watch long-form video on computers, they are not sacrificing TV viewing to do so, according to Parks Associates. The TV-PC connected homes watching video online that will soon morph to 10 million represents less than one-tenth of the overall television households.

Broadband connected game consoles used to view video will top 40 million. Other connected home devices - connected TVs, whole home ...read more

Cloud computing will prove invaluable as video game play on mobile devices matures, but the need for speed to connect online with require better connectivity. Parks Associates believes wireless connectivity will become a necessity for devices such as e-readers, iPads, and portable game players. The research firm estimates 55% of the more than 100 million mobile Internet devices sold worldwide in 2014 containing embedded mobile 3G or faster connectivity on mobile handsets.

From ...read more

Similar to Piper Jaffray, analyst at Parks Associates believe advertising, including delivery and analytics, provides Google with enormous potential. But in a white paper released in June, Parks Associates analysts point to troubled television manufacturers trying to determine how big their share of potential revenue for online content will become.

To date, the business models between television manufacturers and content providers or aggregators have been revenue sharing based ...read more

With Apple's iTunes ranked third in top premium online video service behind Hulu and Netflix across all devices (TV, PC, and game console smartphones), entertainment and news producers have at least made their standard fare available to the Apple faithful, according to Parks Associates.

From the article, "iPad Disconnect Could Prove Costly For Media, Advertisers" by Diane Mermigas

The advanced market should expand to $681 million in 2011 (out of a total $29.6 billion multichannel-provider ad spend that year) and then hit $4 billion in 2014, representing almost 12 percent of the projected multichannel haul for that year, says Heather Way, an analyst with Parks Associates, which surveyed media buyers on their advanced ad spending plans. Parks tracks multichannel video providers because their infrastructure enables advanced ads.

The money projected to flow ...read more

This year, U.S. online video ad revenue is on pace to exceed $1.3 billion, according to research released this week by Parks Associates. The report attributed the healthy numbers to steady growth in online video viewership, combined with the ability to target specific viewers based on preferences and viewing history.

Younger consumers are proving particularly receptive to targeted ads -- creating openings for cross-platform ads and other opportunities for advertisers, according ...read more