Fast Company

Reaffirming its place as the most popular set-top box, on Tuesday Roku announced that it has sold 10 million streaming players in the U.S.

The company used this milestone as an opportunity to put its competitors--Amazon Fire TV, Apple TV, and Google Chromecast--to shame and brag about the 1,000 extra channels it has over them. According to an August report from Parks Associates, about 14% of U.S. households have a streaming media device, and 37% of those consumers primarily ...read more

Six months after refreshing its flagship set-top box, Roku has updated the rest of its streaming product line, adding additional features while maintaining its price points. The Roku LT, Roku 1, and Roku 2 players, announced Wednesday, will be available online and in retail stores October 1. In addition, Roku 3 has been made available in the U.K.

Last year, Roku players streamed more than a billion hours of content. On average, Roku users watch about 13 hours per week; a qua ...read more

Beating out Apple TV, Roku leads as America's most popular streaming media device, penetrating 37% of homes compared with Cupertino's 24% stronghold, according to the latest data from Parks Associates.

Surveying 10,000 U.S. households, the research firm found the number of homes with set-top boxes has doubled to 14% since 2011. By 2017, Parks Associates expect connected TV device sales to soar to 330 million, almost twice the forecast for 2013. The firm's research director, ...read more

Consumer technology, the sector that perhaps best supports the burgeoning booth babe industry, is no exception when it comes to the impact of female consumers on sales success. A recent survey of 2,000 consumers by Parks Associates found that women’s interest in purchasing tablets, laptops, and smartphones exceeded that of their male counterparts. Sabrina Crow, SVP & Managing Director for Media Client Services at Nielsen, noted 2011 data that showed, when it comes to a great man ...read more

It pulled off the feat by focusing on the platform first, and the hardware a distant second. The ultra-cheap $199 price was definitely a factor, too, but that wouldn't have been possible if Amazon didn't have a plethora of services at the ready for Fire buyers (eaters?) to dive into. Amazon correctly took the approach of first figuring out everything consumers would do with the tablet (and everything the company would sell), then building the right hardware to do it, rather than ...read more