Mobile Marketing Watch

Since smart watches took off with a bang when early adopters purchased them sight-unseen and value-unknown, sales have generally slumped.

Then again … how many days until Christmas?

But a new Parks Associates report — “360 View Update Smart Watch and Beyond: New Mobile Experiences” — suggests the devices are rising in popularity and could be a hot holiday item in late 2015.

More than 40 percent of smart watches are bought as gifts, according to Parks Associates. The ...read more

It’s long been the dream of some consumers that, instead of buying a package of programming that includes a whole lot they don’t want, more a la carte — and cost-efficient — solutions would become available.

That’s backed up by a new Parks Associates video research study revealing that 17 percent of U.S. broadband households are likely to subscribe to an over-the-top (OTT) video service from HBO — and that at least half of the 91 percent who are also pay-TV subscribers would ...read more

Parks Associates is out with a new report showing that 41% of caregivers in U.S. broadband households currently use a digital health device as part of their “caregiving routine,” (including 8% who use online tools to coordinate their efforts.”

From the article "mHealth News: The Headlines You Might Have Missed" by Emma Martin.

Parks Associates has announced new Internet of Things (IoT) research indicating that nearly 4 percent of U.S. households will have a smart home controller by the end of 2014.

That figure is expected to increase to nearly 6 percent by 2015. The firm’s “Evolution of Smart Home and the Internet of Things,” which includes data from a 1Q 2014 survey of 10,000 U.S. broadband households, also reports that 64 percent of all smart devices currently in households operate as part of ei ...read more

New research from Parks Associates shows that smartphones were not the hottest gifts of this past holiday shopping season.

Gaming consoles and tablets are the most popular consumer electronics gift purchases for family members, the new report shows.

A 4Q 2013 survey of U.S. broadband households revealed that 47% of game-console shoppers and 45% of tablet shoppers planned to buy these products as gifts for a household member.

“Before the economic downturn, more consum ...read more

The advertising trial program is designed to allow participants to create new revenue streams and contribute to the development of best practices for optimizing ad placements and driving return on investment.

“As connected device adoption ascends and consumer affinity for apps intensifies, new revenue opportunities are emerging such as those provided by Rovi Advertising Network,” says Heather Way, senior research analyst, Parks Associates. “More than ever, app developers wit ...read more

On Wednesday, Parks Associates announced the keynote speakers from AT&T, Best Buy, and Verizon for CONNECTIONS: The Digital Living Conference and Showcase at TIA 2012, which spans June 5-7 at the Gaylord Texan.

The keynotes at CONNECTIONS will address the impact of broadband proliferation and the widespread adoption of connected and mobile CE devices.

“Consumers are starting to value services and devices within the context of the connected lifestyle,” said Stuart Sikes, ...read more

According to the findings of a new consumer research report from the international research firm Parks Associates, more than half of Apple iPhone 4S Users are satisfied with Siri – the voice-controlled personal assistant – and 37% want more from the feature, specifically Siri-style voice command for TV.

The popularity and usability of the company’s natural-language user interface could determine the extent of Apple’s impact on the TV market, Parks Associates says.

“Siri ...read more