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Parks Associates and Support.com, Inc., a leading provider of cloud-based technology services and software that create new revenue streams and improve customer experience, today released the whitepaper "Expanding to the Home Network: The Evolution of Premium Tech Support," which addresses the impact of home networking and connected CE adoption on consumer demand for technology support services.

The international research firm Parks Associates finds 78% of U.S. broadband hous ...read more

Research and Markets has announced the addition of the "Television Services: European and Asia-Pacific Outlook" report to their offering.

This report analyzes the market for consumer TV services in Western Europe, Eastern Europe, and the Asia-Pacific region, including cable, IPTV, and satellite/DTH. It examines service provider activities and global, regional, and market-specific trends in several service areas, including pay TV, terrestrial/OTA TV, multiscreen, HD, set-top ...read more

Parks Associates today announced adRise, NAGRA, Rovi, Samsung, and YuMe will discuss revenue strategies and consumer app usage in the session "Monetization of Connected Devices: Apps and Advertising" at CONNECTIONS™, co-located with CTIA, May 20-23 in Las Vegas.

The research firm reports that ad-supported apps will account for 88% of all apps downloaded in the U.S. by 2016, accounting for 26% of all app revenues.

CONNECTIONS™: The Premier Connected Home Conference, hoste ...read more

International research firm Parks Associates today announced it is accepting speaker submissions for the eighth-annual CONNECTIONS™ Europe, 12-13 November in Amsterdam at the Mövenpick Hotel. The executive conference will address challenges and new business strategies for monetizing connected-home services, including video, tech support, and home management.

Parks Associates research finds over 70% of pay-TV subscribers in Western Europe are able to receive a TV Everywhere/m ...read more

A new whitepaper from Parks Associates shows smartphones and tablets are expanding their role in video second-screen experiences, with 22% of U.S. broadband consumers checking or updating their social network on a smartphone or tablet while watching TV.

The whitepaper Moving from Second Screen to First Screen, developed for iMediaShare, examines the current and future role of mobile devices in TV viewing and entertainment experiences. It reports instances of mobile activitie ...read more

Parks Associates today previewed consumer data from its upcoming webcast "Pay-TV Re-connectors and the Netflix Exes," showing traditional promotions, such as offering free or discounted premium channels, are the most-effective tool for pay-TV providers in luring back lost subscribers.

During the April 17 webcast, the firm will present research and analysis of consumers who recently re-subscribed to pay-TV service after cutting the cord and those who have canceled their subsc ...read more

Smart TVs, DVRs, smart thermostats, and other new connected devices are an emerging market for tech support services, according to Parks Associates' consumer research. Technical Support for Emerging Devices reports over 25% of U.S. broadband households value support service for at least one of these "emerging" devices, with 17% interested in support for multiple devices.

"Emerging" devices in this consumer study are specifically defined by Parks Associates as smart TVs, conn ...read more

Parks Associates' Sr. Research Analyst Heather Way will present the keynote "New Paths to the Connected Consumer: Multiscreen Experiences and User Interaction," Wednesday, February 27, 10:00 a.m. at the Digital Asset Management Conference in Los Angeles, CA.

Connected consumer electronics (CE) have opened new avenues to consumers in an increasingly fragmented media environment. In this state-of-the-market address, Parks Associates presents primary consumer research that reve ...read more