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Parks Associates welcomes David Grubb III, Vice President, Architecture & Strategy, Converged Experiences, Motorola Mobility, as the opening keynote for CONNECTIONS™: The Digital Living Conference & Showcase on June 28 at 4:20 p.m.

Over 60% of U.S. smartphone users are interested in an app that syncs files across multiple mobile devices. Once consumers have these advanced devices in hand, their expectations for home management and content access expand.

In his keynote, M ...read more

"Parks Associates anticipates that the market will see a rise in demand for security and encryption technologies for early release windows for premium VoD content over the next several months," said Kurt Scherf, vice president, principal analyst, Parks Associates.

"We believe that Verimatrix is uniquely positioned to provide such a technology given its longstanding reputation for providing leading edge and robust security solutions. In addition, the company's direct communic ...read more

Parks Associates and TargetSpot will co-host a research webcast, "TargetSpot Digital Audio Insights," on Thursday, June 9, presenting detailed findings about the impact of Internet radio advertising, synergies with digital and broadcast advertising, and behavior of digital audio listeners.

According to Parks Associates, Internet radio can more than double consumers’ ad response rates when included in an advertising campaign, with 52% of digital audio listeners recalling an I ...read more

According to new research from Parks Associates and TargetSpot, Internet radio can more than double consumers’ ad response rates when included in an advertising campaign. “TargetSpot’s research findings show a direct relationship between Internet radio listenership and positive broadcast radio and digital media ad recall and response rates,” said Heather Way, Research Analyst, Parks Associates. “The data confirm digital audio is a natural complement to existing traditional and d ...read more

Revenue growth in digital music dropped from 91% in 2006 to 6% in 2010, according to a new Parks Associates report.

"For years, the music industry concentrated on piracy as the biggest threat, but that focus is changing," said Laura Allen Phillips, Research Analyst, Parks Associates. "Consumers are used to the idea of ‘free’ music, so service providers need to add something of value beyond the music itself."

Kurt Scherf, VP, Principal Analyst, Parks Associates, and Josh Clifford, VP & General Manager, Business Services, PlumChoice, will address changes in the market and examine unique SMB technology needs and the associated revenue opportunities, support environments, and go-to-market strategies for companies interested in launching support services for SMBs during the complimentary webcast "The Market Opportunity for SMB Tech Support" on June 2 at 2:00 PM EDT/1:00 PM CDT.

Parks ...read more

According to a 2010 survey by Parks Associates*, more than 50 percent of Americans with Internet service look to their broadband provider as their first or second choice in solving their home computer-related technical issues. Additionally, 75 percent of those surveyed prefer to receive all of their technical support services from a single vendor.

Parks Associates announced connected CE will be a key focus at CONNECTIONS™: The Digital Living Conference & Showcase, June 28-30 in Santa Clara. Parks Associates will present new research including consumer interest in interactive features such as TV widgets/apps, video-on-demand delivery systems, and transactional/ad-supported models.

“The advent of connectivity on a host of retail-available CE brings new entertainment, communications, and functionality to this industry,” ...read more