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Laura Allen Phillips, Research Analyst, Parks Associates, will moderate the session “Social Media, Brands and Target Markets: Capturing and Transforming Millions of Users in Communities and Conversation” at Digital Hollywood Spring 2011 on Thursday, May 5, Marina del Rey, California. Panelists include executives from StumbleUpon, R2integrated, Xiha, Mingle Media TV Network, Fan Appz, SpyderLynk and Badgeville.

Parks Associates forecasts by 2015, nearly 75 million U.S. househ ...read more

Analysts from international research firm Parks Associates will address key consumer and technology trends and present research during a special Analyst Roundtable at CONNECTIONS™: The Digital Living Conference and Showcase, June 28-30, Santa Clara. 

“Cloud media create changes across all markets in digital products and services, and Parks Associates will use this roundtable to discuss our latest consumer and industry research," said Stuart Sikes, President, Parks Associates ...read more

Parks Associates’ President and Research Directors will participate on Telehealth, Energy Management, and Home Networking panels at the 2011 Broadband Properties Summit on April 27-28 in Dallas.

Harry Wang, Director, Health & Mobile Product Research, Parks Associates, is moderating the session “FTTH Track: Applications for Telehealth and Telemedicine" on Wednesday, April 27, 2:10-3:10 P.M. Parks Associates now expects the connected care industry to generate $5.7 billion in r ...read more

The preliminary list of speakers for the upcoming CONNECTIONS™ Conference, hosted by Parks Associates on June 28-30 at Santa Clara, includes more than 30 executives from the top media, entertainment, controls, and energy companies around the world.

“Unit sales of connected devices – including fixed and portable CE – will near one billion by 2015,” said Kurt Scherf, VP, Principal Analyst, Parks Associates.

From the press release, “AT&T, Fox Networks Group, Motorola Mobili ...read more

Parks Associates, the leading international research firm for consumer-oriented connected home and cloud media solutions, today announced a new design for the company website www.parksassociates.com and its hosted events. The new site features improved navigation, better search functionality, and an integrated Newsroom with convenient access to white papers, webcasts, newsletters, analyst blogs, and industry reports.

“Our new website streamlines access to current industry da ...read more

Value-added services are the lifeline for future growth and revenues for global broadband providers, who must find ways to stay competitive as broadband services reach saturation levels, according to international research firm Parks Associates. The firm’s Broadband Services: Global Outlook (Second Edition) reports broadband penetration in South Korea exceeds 90% and many countries in Northern Europe, including Finland, Denmark, the Netherlands, Sweden, and Norway, surpass 75%. ...read more

TargetSpot, the largest digital audio advertising network, today releases the industry’s first in-depth Internet Radio advertising research, “Digital Audio Usage Trends: A Highly Engaged Listenership” and “Internet Radio Advertising Impact.”

Conducted by Parks Associates, the reports unveil the behavioral trends of an emerging “Super Demographic,” and cement the value of digital audio advertising both as a direct and a complementary marketing channel. From the article,

“ ...read more

Parks Associates today announced the agendas for three research workshops, focusing on cloud-based innovations, smart energy, and monetization strategies for mobile technologies. The research firm will host these workshops on June 28, prior to the start of CONNECTIONS™: The Digital Living Conference & Showcase.

“Parks Associates has identified cloud-based services, energy, and mobile as key areas of opportunity in the digital living ecosystem," said Tricia Parks, CEO, Parks ...read more