Laura Allen Phillips, Research Analyst, Parks Associates, will moderate the session “Social Media, Brands and Target Markets: Capturing and Transforming Millions of Users in Communities and Conversation” at Digital Hollywood Spring 2011 on Thursday, May 5, Marina del Rey, California. Panelists include executives from StumbleUpon, R2integrated, Xiha, Mingle Media TV Network, Fan Appz, SpyderLynk and Badgeville.

Parks Associates forecasts by 2015, nearly 75 million U.S. households will have a connected TV and 245 million people will have a smartphone. With TV Everywhere reaching over 80% of the North American population by 2011, connected and mobile CE are creating vast opportunities to design cloud-based solutions that enable anytime/anywhere access for content and open new channels for marketers and companies to reach consumers. The online video advertising market will top $2.5 billion by 2015, according to Parks Associates.

From the article, "Parks Associates to Lead Session on Branding, Conversational Marketing, Content Sponsorship at Digital Hollywood"

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