By mid-2011, TV Everywhere services will be available to 81% of U.S. and Canadian pay-TV subscribers through their current service provider, according to Parks Associates’ report TV Everywhere: Growth, Solutions, and Strategies.

“Service providers realize they need to be the consumer’s primary source of video content on all platforms,” said Brett Sappington, Senior Analyst, Parks Associates. “In North America and Western Europe, TV Everywhere has moved rapidly from a handful of offerings to widespread availability. Today, operators from all sectors, telco, cable, and satellite, now offer online access to VOD or live TV, with several adding support for smartphones and tablets."

Parks Associates will address these key issues at CONNECTIONS™: The Digital Living Conference & Showcase, June 28-30 in Santa Clara. Visit http://www.parksassociates.com, http://www.connectionsus.com, or contact 972-490-1113, [email protected].

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