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This free report assesses why Pay TV providers are best placed to be the ‘Complete Entertainer’ in customer homes, fighting off the threat of OTT by giving consumers more of what they want through one service but across many screens. It considers evidence that even youngsters still value linear TV and aggregated services and looks at the role of operator-supplied Customer Premise Equipment in extending service reach while maintaining QoE. The report includes new and original ins ...read more

48% of U.S. broadband households own at least one tablet now, according to Parks Associates. Tablet ownership increased by nearly 33% in one year, with 22% of households reporting a tablet purchase. Competition among Apple, Amazon, Samsung, and Microsoft, which has lowered price points on tablets, has helped expand adoption.

Parks Associates’ new industry report, ‘Tablets: Disrupting Mobile Computing and the Digital Home’, notes the tablet’s success continues to threaten oth ...read more

Parks Associates predicts that ad-supported apps will account for 88% of all apps downloaded in the U.S. by 2016, accounting for 26% of all app revenues. “U.S. revenues for the smartphone and tablet in-app advertising market will reach nearly $2 billion this year,” says Heather Way, Senior Research Analyst at the research company. “Younger consumers, including Millennials, are more inclined to engage in second-screen search, discovery and social activities, and their recall and ...read more

Parks Associates has highlighted the increasing use of OTT by Pay TV operators, including the expansion into pure-play OTT services off-net. In a new report (‘TV Everywhere: Growth, Solutions, and Strategies – Europe and Asia/Pacific’), the research company lists the Pay TV providers who are now leveraging multi-screen to offer OTT services to non Pay TV subscribers, including UK satellite provider Sky, Telecom Italia, Mediaset and FastWEB. Romanian incumbent Romtelecom, UAE-bas ...read more

Research company Parks Associates believes Pay TV operators should experiment with free on-demand programming and advertising-based offerings online to promote their premium services and other products. The company has released new research (Digital Lifestyles: Western Europe) that analyzes broadband and Pay TV services, business models and consumer preferences. Patrice Samuels, Research Analyst at the company, says: “The growing online population in Western Europe creates a sig ...read more

Brett Sappington, Director, Research at Parks Associates, says TV apps are important because they are the first step away from the traditional grid-based programme guide, which has been the primary interface to content for consumers. For him, discovery apps are the ones that will matter most on the TV screen. “By their nature, apps that help match consumers to content help get consumers to their desired content quickly, facilitating rather than interrupting the viewing experienc ...read more

A panel moderated by Parks Associates Director of Research Brett Sappington was an occasion for attendees at CES 2012 to see a measuring stick applied to this category. An expert in the TV Everywhere phenomenon, Sappington pointed to a recent growth spurt, saying that the number of operators offering multi-screen has seen a “dramatic increase from July 2009.”As for availability, Parks found that 81 percent of consumers in the U.S. were able to get a TV Everywhere through Pay TV ...read more

Kurt Scherf, VP and Principal Analyst at research/analyst company Parks Associates, echoes these sentiments. “There is a lot of debate about how much intelligence will sit in the home. We are now hearing from service providers and infrastructure providers who want to base a lot of intelligence in the network but I don’t think that is going to be the answer for everyone. If a service provider is aggressive about deploying new set-top boxes they are going to be looking at deployin ...read more